Senior Marketing Specialist
Primacy
part-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $50 - $75 per hour
Job Level
Senior
About the role
- Own the day-to-day execution of B2B marketing initiatives across Digital United and its entities
- Manage content updates, campaign launches, and ongoing optimizations with urgency and precision
- Build and maintain marketing calendars, workflows, and processes
- Coordinate cross-functional inputs to keep marketing deliverables on track
- Work with senior leaders on marketing go-to-market strategy
- Partner with internal sales and Subject Matter Experts
- Optimize sales funnel using data
- Manage Salesforce marketing automation tasks
- Publish marketing content with SMEs
- Ensure messaging remains on brand
- Track performance across multiple platforms
- Build dashboards and reports
Requirements
- 5–10 years of hands-on B2B demand generating marketing experience
- Best practices across the sales funnel from awareness to lead nurturing
- Ability to advise shifts in strategic direction and priorities
- Strong execution chops — prioritization and consistency required
- Salesforce administrator skills to customize dashboards
- Comfortable working across channels: web, LinkedIn, and other social media channels
- Strong writing skills to turn ideas into clear content
- Proficiency with marketing tools including AI, Google Analytics, CRM platforms and email
Benefits
- Flexible hours
- Ability to flex to full time if desired
- Possible conversion to staff employee
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B marketingdemand generationSalesforcemarketing automationcontent managementdata optimizationdashboard creationreportinglead nurturingcampaign management
Soft skills
executionprioritizationcommunicationcollaborationstrategic thinkingwritingadaptabilityattention to detailorganizational skillscross-functional coordination