Manager, Campaign Operations

Presidio

Manager of Campaign Operations overseeing multi-channel marketing campaigns within a tech company. Driving operational efficiency and collaboration across functional teams for optimal campaign delivery.

Posted 5/30/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Build, launch, and optimize multi-channel marketing campaigns (e.g., email, landing pages, forms, and nurture programs)
Configure and manage campaigns within the marketing automation platform (MAP), ensuring accuracy, scalability, and adherence to best practices
Set up and maintain campaign assets, including emails, landing pages, and forms, with a focus on performance and user experience
Implement and manage campaign tracking frameworks, including UTMs, naming conventions, and attribution inputs to ensure accurate reporting
Develop and manage audience segmentation, including dynamic lists and targeting strategies
Build, maintain, and optimize automated nurture programs to support lead engagement and progression through the funnel
Support campaign planning and intake processes, including maintaining campaign calendars and coordinating with stakeholders
Own and continuously improve the campaign operating model, ensuring clear processes, timelines, and accountability across execution
Manage campaign workflow and project coordination within project management tools (e.g., Asana), including intake, task tracking, and cross-functional alignment
Ensure data integrity and consistency across campaigns, systems, and reporting
Collaborate with marketing, demand generation, and operations teams to align campaign execution with strategic objectives
Identify and implement opportunities to improve campaign processes, performance, and scalability.

Requirements

What you’ll need

5+ years of experience in marketing operations, campaign operations, or marketing automation
Hands-on experience building and executing multi-channel campaigns within a marketing automation platform (e.g., Marketo, HubSpot, Eloqua, Pardot)
Proven ability to build and launch campaigns including email, landing pages, forms, and nurture programs
Experience implementing campaign tracking frameworks, including UTMs, naming conventions, and attribution inputs
Strong understanding of audience segmentation, list management, and data hygiene best practices
Experience working with CRM systems (e.g., Salesforce)
Experience supporting campaign planning, intake processes, and campaign calendars
Experience managing workflows and projects within project management tools (e.g., Asana or similar)
Strong attention to detail with a focus on accuracy in campaign setup, QA, and execution
Ability to manage multiple projects simultaneously in a fast-paced environment
Strong problem-solving skills with the ability to troubleshoot campaign or system issues independently
Effective communication and collaboration skills across cross-functional stakeholders.

Benefits

Comp & perks

Health insurance
Retirement plans
Paid time off
Flexible work arrangements
Professional development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

multi-channel marketing campaignscampaign automationaudience segmentationcampaign tracking frameworksdata hygienelead engagementnurture programsproject managementemail marketinglanding page optimization

Soft Skills

attention to detailproblem-solvingcommunicationcollaborationproject coordinationstakeholder managementprocess improvementtime managementorganizational skillsadaptability