Head of Marketing Expansion

Preply

Head of Marketing Expansion at Preply driving marketing strategy for new growth areas. Leading cross-functional efforts in positioning and scaling across categories and audiences.

Posted 7/17/2026full-timeLondon • 🇬🇧 United KingdomLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in strategic marketing leadership, with a focus on go-to-market strategies, brand positioning, and performance measurement. Proven ability to lead cross-functional teams and drive marketing initiatives in high-growth, international environments.

Highest-signal resume keywords

Senior Marketing Leadership ExperienceGo-To-Market ExpertiseAnalytical RigorBrand Positioning AcumenPeople Leadership and Team Building

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Strategic MarketingPerformance FrameworksMarket AnalysisPositioning DevelopmentKPI DefinitionChannel StrategyCreative DirectionData AnalysisMarket Feedback IterationBusiness Case Development

Soft Skills

Executive CommunicationStakeholder InfluenceStructured ThinkingTeam BuildingClarity in Ambiguity

Industry Keywords

High-Growth EnvironmentsInternational MarketingBrand ExtensionCustomer InsightCross-Functional AlignmentExpansion MarketingDynamic EnvironmentsMission-BuildingCompetitive MarketsSenior Stakeholder Alignment

About the role

Key responsibilities & impact

Define and own the marketing vision for Preply's Expansion mission: Set the strategic direction for how we market new verticals and new audience segments at scale, ensuring marketing is a key driver of mission success from day one.
Shape go-to-market strategy for new categories and audiences: Lead the development of positioning, messaging, and channel strategies for Non-Language Subjects and emerging learner personas, translating business ambition into executable marketing plans.
Drive brand positioning as a strategic enabler: Partner closely with Brand and Product Marketing to evolve how Preply is perceived beyond language learning, ensuring positioning decisions are grounded in customer insight and validated before full-scale deployment.
Set the performance framework for Expansion marketing: Define KPIs across the funnel (awareness, acquisition, activation, retention) for new segments and categories; own the reporting cadence and hold the team accountable to results.
Lead cross-functional alignment at a senior level: Act as the primary marketing voice in cross-functional forums, ensuring expansion marketing is integrated into broader business planning from validation through launch.
Own the playbook for scalable expansion: Develop repeatable go-to-market frameworks that can be adapted across subjects, geographies, and personas, balancing speed of experimentation with the rigor needed to scale confidently.

Requirements

What you’ll need

Senior marketing leadership experience: Significant experience in marketing with meaningful time in senior leadership roles; proven track record of building and scaling marketing functions in high-growth, international environments.
Strategic depth with executional credibility: Ability to operate at the level of vision and strategy while maintaining hands-on judgment on channel mix, creative direction, and performance optimization.
Expansion and go-to-market expertise: Deep experience launching into new markets, categories, or audience segments, including defining positioning, building playbooks, and iterating based on market feedback.
Analytical rigor: Highly comfortable with data, opportunity sizing, and performance frameworks; able to build the business case for marketing investment and measure impact with precision.
Executive communication and stakeholder influence: Exceptional ability to communicate strategy, frame tradeoffs, and align senior stakeholders across functions and geographies on a shared direction.
Brand and positioning acumen: Strong understanding of how brand positioning drives business outcomes, with experience navigating repositioning or brand extension in competitive markets.
People leadership and team building: Demonstrated success hiring, developing, and retaining senior marketing talent; experience building high-performing teams in dynamic, ambiguous environments.
Structured thinking in ambiguous contexts: Comfortable operating in early-stage, mission-building environments where the path is not yet fully defined, able to bring clarity and prioritization when it matters most.

Benefits

Comp & perks

Open, collaborative, dynamic and diverse culture.
Generous monthly allowance for lessons on Preply.com .
Learning & Development budget, including time off for your self-development.
Competitive financial package with equity, and leave allowance.
Opportunity to shape the lives of learners and tutors from over 175 countries through language learning and teaching.