Head of Marketing Expansion

Preply

Head of Marketing Expansion at Preply, responsible for defining marketing strategy and leading go-to-market efforts for new learning categories and markets. Drive brand positioning while collaborating with cross-functional teams.

Posted 7/17/2026full-timeBarcelona • 🇪🇸 SpainLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in strategic marketing leadership, with a focus on go-to-market strategies, brand positioning, and performance measurement. Proven ability to lead cross-functional teams and drive marketing initiatives in high-growth, international environments.

Highest-signal resume keywords

Senior Marketing Leadership ExperienceGo-To-Market ExpertiseAnalytical RigorBrand Positioning AcumenPeople Leadership and Team Building

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing StrategyPerformance FrameworksPositioning DevelopmentMarket LaunchData AnalysisKPI DefinitionChannel StrategyCreative DirectionBusiness Case DevelopmentMarket Feedback Iteration

Soft Skills

Executive CommunicationStakeholder InfluenceStructured ThinkingTeam BuildingClarity in Ambiguity

Industry Keywords

High-Growth EnvironmentsInternational MarketingBrand ExtensionCustomer InsightCross-Functional Alignment

About the role

Key responsibilities & impact

Define and own the marketing vision for Preply's Expansion mission: Set the strategic direction for how we market new verticals and new audience segments at scale, ensuring marketing is a key driver of mission success from day one.
Shape go-to-market strategy for new categories and audiences: Lead the development of positioning, messaging, and channel strategies for Non-Language Subjects and emerging learner personas, translating business ambition into executable marketing plans.
Drive brand positioning as a strategic enabler: Partner closely with Brand and Product Marketing to evolve how Preply is perceived beyond language learning, ensuring positioning decisions are grounded in customer insight and validated before full-scale deployment.
Set the performance framework for Expansion marketing: Define KPIs across the funnel (awareness, acquisition, activation, retention) for new segments and categories; own the reporting cadence and hold the team accountable to results.
Lead cross-functional alignment at a senior level: Act as the primary marketing voice in cross-functional forums, ensuring expansion marketing is integrated into broader business planning from validation through launch.
Own the playbook for scalable expansion: Develop repeatable go-to-market frameworks that can be adapted across subjects, geographies, and personas, balancing speed of experimentation with the rigor needed to scale confidently.

Requirements

What you’ll need

Senior marketing leadership experience: Significant experience in marketing with meaningful time in senior leadership roles; proven track record of building and scaling marketing functions in high-growth, international environments.
Strategic depth with executional credibility: Ability to operate at the level of vision and strategy while maintaining hands-on judgment on channel mix, creative direction, and performance optimization.
Expansion and go-to-market expertise: Deep experience launching into new markets, categories, or audience segments, including defining positioning, building playbooks, and iterating based on market feedback.
Analytical rigor: Highly comfortable with data, opportunity sizing, and performance frameworks; able to build the business case for marketing investment and measure impact with precision.
Executive communication and stakeholder influence: Exceptional ability to communicate strategy, frame tradeoffs, and align senior stakeholders across functions and geographies on a shared direction.
Brand and positioning acumen: Strong understanding of how brand positioning drives business outcomes, with experience navigating repositioning or brand extension in competitive markets.
People leadership and team building: Demonstrated success hiring, developing, and retaining senior marketing talent; experience building high-performing teams in dynamic, ambiguous environments.
Structured thinking in ambiguous contexts: Comfortable operating in early-stage, mission-building environments where the path is not yet fully defined, able to bring clarity and prioritization when it matters most.

Benefits

Comp & perks

Generous monthly allowance for lessons on Preply.com
Learning & Development budget, including time off for your self-development.
Competitive financial package with equity, and leave allowance.