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Preply

Senior Product Adoption and Engagement Specialist

Preply

Craft engagement strategies at Preply to enhance tutor adoption of tools and practices. Collaborate with various teams to achieve measurable outcomes in tutor behaviour changing.

Posted 7/16/2026full-timeKyiv • 🇺🇦 UkraineSeniorWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in driving tutor behavior change and tool adoption through strategic planning and cross-channel communication. Proficient in using data to inform decisions and align cross-functional teams towards shared goals.

Highest-signal resume keywords
Go-To-Market StrategyBehavior Change ManagementCross-Channel CommunicationData-Driven Decision MakingStakeholder Engagement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Growth StrategyLifecycle ManagementAudience EngagementCommunication PlanningData Analysis
Soft Skills
Independent JudgmentClarity and InfluenceOrchestration InstinctWritten CommunicationVerbal Communication
Industry Keywords
Tutor EngagementMulti-Channel StrategyStakeholder ManagementComplex Project ManagementBehavioral Metrics

About the role

Key responsibilities & impact
  • Own the strategy for how Preply drives tutor behaviour change and tool adoption across launches, policies, and programmes
  • Own the tutor engagement calendar: decide what reaches tutors, what waits, and in what sequence, without overwhelming the audience
  • Design cross-channel strategies across communications, community, and learning, working with the specialists who deliver them
  • Partner with Product Managers and channel owners to shape a shared plan, translating strategic direction into the detailed roadmap that makes it happen
  • Bring senior stakeholders clear recommendations and drive it to results
  • Define success with Data, and own the narrative for why a number moved or didn't

Requirements

What you’ll need
  • You've done go-to-market or adoption work hands-on, across multiple channels
  • You have a track record of driving measurable behaviour change amongst large audiences, not just running communications or campaigns
  • You have 4-6 years in growth, lifecycle, GTM, or audience engagement
  • You have a strong orchestration instinct: can break down the communication goal in a complex, sequenced, multi-channel, multi-stakeholder plan.
  • You operate with independent judgment, bringing senior stakeholders a recommendation and the tradeoffs
  • You drive cross-functional work without authority, aligning teams behind a shared plan through clarity and influence
  • You bring structure to complex, fast-moving work, setting up the systems, sequencing, and ways of working that keep multiple streams on track
  • You have comfort using data to size opportunities, set targets, and explain results
  • You have excellent written and verbal communication, with sharp judgment on clarity and tone

Benefits

Comp & perks
  • A generous monthly allowance for lessons on Preply.com
  • Learning & Development budget
  • Time off for self-development
  • Competitive financial package with equity
  • Leave allowance
  • Health insurance
  • Access to free mental health support platforms