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Preply

Market Research Specialist

Preply

Market Research Specialist analyzing quantitative market trends to influence Preply's growth. Designing surveys and delivering insights to support brand decisions and market strategies.

Posted 6/29/2026full-timeBarcelona • 🇪🇸 SpainSeniorLeadWebsite

About the role

Key responsibilities & impact
  • Analyze ongoing brand tracking studies across key regions, with regular deep dives into usage, attitudes, perceptions, and brand associations.
  • Design and build quantitative research surveys from scratch, including questionnaire structure, logic, and sampling considerations.
  • Program, test, and QA surveys using tools such as Qualtrics, SurveyMonkey, Typeform, or similar platforms.
  • Work directly with raw survey data, performing crosstab analysis, segmentation, and deep exploratory analysis on large datasets.
  • Identify patterns and trends in the data to generate insights that inform brand, marketing, and growth decisions.
  • Prepare clear, insight-driven research reports, presentations, and visualizations tailored to different audiences.
  • Translate complex analysis into simple, actionable takeaways and recommendations.
  • Collaborate closely with the Brand and Growth teams to ensure research answers real business questions.
  • Partner with the UX Research team to connect market and brand insights with product discovery and roadmap decisions.
  • Help improve research processes, templates, and analytical approaches to make insights more scalable and consistent.

Requirements

What you’ll need
  • 7+ years of experience in quantitative market research and analytics, either in-house or agency-side.
  • Strong expertise in survey-based research, including questionnaire design, survey structure, sampling, and customer segmentation.
  • High proficiency in Excel and quantitative analysis, with experience working directly from raw survey data.
  • Proven ability to analyze surveys end-to-end and produce clear, insight-led reports with charts and visualizations.
  • Experience with brand, marketing, or customer research, including brand tracking, segmentation, satisfaction survey and competitor analysis.
  • Strong analytical thinking and the ability to identify insights and opportunities from complex data.
  • Experience working across international and multicultural markets.
  • Comfortable collaborating cross-functionally with brand, growth, and product teams.
  • High adaptability and ability to manage multiple projects in parallel.
  • Fluent English is required; Spanish is a plus.

Benefits

Comp & perks
  • An open, collaborative, dynamic and diverse culture;
  • A generous monthly allowance for lessons on Preply.com, Learning & Development budget and time off for your self-development;
  • A competitive financial package with equity, leave allowance and health insurance;
  • Access to free mental health support platforms;
  • Access to Gympass-partnered wellness and gym centers throughout Spain to promote and support well-being and physical health;
  • The opportunity to unlock the potential of learners and tutors through language learning and teaching in 175 countries (and counting!).

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools
Quantitative AnalysisQuestionnaire DesignSampling TechniquesCustomer SegmentationCrosstab AnalysisData VisualizationInsight GenerationBrand TrackingCompetitor AnalysisSurvey Programming
Soft Skills
Analytical ThinkingAdaptabilityCollaboration