Senior Strategic Finance Manager, B2C Marketing

Preply

Senior Strategic Finance Manager at Preply leading B2C marketing financial analysis and strategies. Collaborating with Growth Marketing to drive financial insights and decisions for B2C initiatives.

Posted 6/22/2026full-timeBarcelona • 🇪🇸 SpainSeniorWebsite

About the role

Key responsibilities & impact

Lead the complex, cross-functional FP&A workstream for B2C marketing economics: setting the framework, owning the model, managing the business partnership with Growth Marketing, and driving the narrative to the most senior stakeholders in the company.
Interpret outputs, understand drivers, risks and opportunities, and own the story upward.
Build the frameworks that empower the Growth team to move fast with the right guardrails for channel-level investment, geo expansion, and the relationship between paid spend and organic performance.
Own the B2C marketing financial model across paid acquisition (SEM, paid social), organic and brand, with full accountability for forecast accuracy.
Lead monthly and quarterly forecasts; own the variance narrative with clear driver decomposition.
Build and own the framework that quantifies the relationship between paid spend levels and organic search performance, understanding halo effects, cannibalization, and the true blended cost of acquisition.
Lead the financial analysis behind geo expansion decisions — sizing the opportunity, modeling the investment required, and setting the return thresholds that make a market worth entering.
Prepare and own materials for CMO and CFO-level reviews, translating model outputs into clear, action-oriented narratives.
Conduct rigorous channel-level analyses: CAC, LTV, payback periods. Benchmark against market comparables to sharpen investment logic.

Requirements

What you’ll need

7+ years in Marketing Analytics or Growth focused FP&A roles
Experience at high-growth B2C or marketplace business
Experience working alongside or within a marketing analytics function.
Familiarity with MMM, attribution methodologies, and incrementally testing
Deep understanding of digital marketing economics: CAC, LTV, payback periods, channel efficiency, and paid/organic interaction effects
Ability to build investment frameworks and achieve alignment with business partners
Strong financial modelling skills.
Demonstrated success using AI tools to drive insights and efficiencies
Exceptional executive-level communicator
Comfortable in Looker or similar reporting tools; advanced Excel/Google Sheets

Benefits

Comp & perks

A generous monthly allowance for lessons on Preply.com
Learning & Development budget and time off for your self-development
A competitive financial package with equity, leave allowance and health insurance
Not in Barcelona? We offer an attractive relocation package to join us in our Preply Barcelona Hub
Access to free mental health support platforms
Access to Gympass-partnered wellness and gym centers throughout Spain to promote and support well-being and physical health

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

financial modelingmarketing analyticsB2C marketing economicscustomer acquisition cost (CAC)lifetime value (LTV)payback periodsincrementality testingattribution methodologieschannel efficiencydigital marketing economics

Soft Skills

executive-level communicationcross-functional leadershipstorytellinganalytical thinkingbusiness partnershipalignment achievementnarrative developmentrisk assessmentopportunity identificationframework building