Recruiting Marketing Specialist

Preply

Recruitment Marketing Specialist working to attract talent for Preply's Engineering, Data/AI, Design, and Commercial teams. Collaborating with stakeholders to deliver impactful recruitment marketing strategies.

Posted 6/15/2026full-timeBarcelona • 🇪🇸 SpainMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Build attraction plans for priority chapters, starting with Engineering, Data/AI, Design, and Commercial.
Partner with TA and hiring leaders to understand hiring goals, talent audiences, and where Preply should show up.
Work closely with Brand and Employer Brand to brief campaigns, content ideas, careers page updates, and event materials.
Help identify strong internal proof points - people, projects, team moments, and business impact - that can inspire employer brand content.
Shape and deliver talent events with TA and Chapter Leads, from meetups and conferences to sponsorships and in-house activations.
Bring creative ideas to event engagement: booth experiences, speaker opportunities, follow-up journeys, candidate conversations, and moments that make Preply memorable.
Own our Glassdoor strategy, including review responses, reputation themes, profile improvements, and actions that strengthen how candidates see Preply.
Coordinate paid and organic recruitment campaigns, including LinkedIn ads, job boards, and niche talent platforms.
Improve the careers page as a candidate journey: spot gaps, recommend updates, and track how changes impact engagement and applications.
Measure the impact of events, campaigns, channels, and Glassdoor activity through clear KPIs such as reach, engagement, leads, source quality, conversion, and pipeline contribution.
Share learnings with TA, Brand, and business stakeholders so we keep improving where we invest time, energy, and budget.

Requirements

What you’ll need

4+ years across recruitment marketing, talent marketing, employer brand activation, talent events, or talent attraction in fast growing Tech business.
Strong relationship-building skills: you can earn trust with TA, Brand, hiring leaders, and employees across the business.
A creative mindset for attracting talent, especially through events, communities, campaigns, and candidate touchpoints.
Hands-on events experience: you’ve helped plan and deliver meetups, conferences, sponsorships, booths, or community activations.
A good understanding of how recruitment marketing supports hiring pipelines, not just brand awareness.
A data-informed approach: you measure what you run, learn from the results, and use insights to improve.
Strong briefing skills: you can turn hiring context and audience insight into clear input for Brand, Employer Brand, TA, and business stakeholders.
Confidence working with technical and senior stakeholders, especially across Engineering, Data/AI, Product, or Design.
Comfortable using AI tools to work faster and sharper.
Experience with LinkedIn paid ads, job boards, talent platforms, Glassdoor, or employer reputation channels.
Advanced English level required.
Based in, or open to relocating to, Barcelona or Kyiv, and happy to be on site when events and hiring pushes need you.

Benefits

Comp & perks

Health insurance
Flexible work arrangements
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

recruitment marketingtalent marketingemployer brand activationevent planningdata analysiscampaign measurementKPI trackingcandidate journey optimizationrelationship buildingbriefing skills

Soft Skills

creativitytrust buildingcommunicationcollaborationadaptabilityinsight-drivenconfidenceorganizational skillsproblem-solvingstakeholder engagement