CRM Marketer

Preply

CRM Marketer driving high-impact lifecycle marketing initiatives for Tutors at Preply. Collaborating with cross-functional teams to optimize marketing strategies and enhance user experience.

Posted 5/18/2026full-timeBarcelona • 🇪🇸 SpainMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

We’re looking for a CRM Marketer to join our fast-paced, cross-functional CRM team. In this role, you’ll drive high-impact lifecycle marketing initiatives and tactical campaigns designed to activate, engage, and retain Tutors - helping them succeed on the platform while delivering an outstanding learning experience to our learners.
Design & optimize lifecycle marketing campaigns across key customer journeys using Email, Push, and in-Product channels.
Own end-to-end campaign execution: from brief and segmentation to operationalization, A/B testing, QA and performance analysis.
Analyze CRM performance across touchpoints to uncover insights and drive optimizations using tools like Looker and Amplitude.
Collaborate closely with Product, Data, and Creative teams to drive initiatives that improve customer experience and LTV.
Contribute to CRM roadmap & infrastructure discussions, improving automation, data flows, and tooling.

Requirements

What you’ll need

5+ years of experience in CRM Marketing roles in large B2C tech or e-commerce companies with advanced CRM Marketing practices.
Hands-on experience designing and executing multi-channel CRM lifecycle programs with measurable business impact.
Able to design and present effective and innovative mid and long term ideas that drive channel & product growth
Data-driven mindset with expertise analyzing campaign performance and user behavior. Hands-on experience with Looker, Amplitude or similar tools.
Proven experience with CRM tools and ESPs, including complex 360 AB testing. Experience with Braze is a plus.
Understanding of CRM tech stack & data infrastructure
Experience working cross-functionally with Product, Engineering & Creative teams in a high-growth, fast-paced environment
Excellent collaboration and communication skills: you work well with others, bring people along with you, and are a trusted partner across disciplines.

Benefits

Comp & perks

A generous monthly allowance for lessons on Preply.com
Learning & Development budget and time off for your self-development
A competitive financial package with equity, leave allowance and health insurance
Access to free mental health support platforms
Access to Gympass-partnered wellness and gym centers throughout Spain to promote and support well-being and physical health

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

CRM Marketinglifecycle marketingA/B testingcampaign performance analysismulti-channel CRM programsdata analysiscustomer segmentationautomationuser behavior analysisCRM tech stack

Soft Skills

collaborationcommunicationcross-functional teamworkinnovationdata-driven mindsetproblem-solvingpresentation skillstrustworthinessadaptabilitycreativity