Influencer Marketing Manager

Prenetics

Influencer Marketing Manager at Prenetics overseeing creator partnerships for health brand IM8. Driving growth through influencer strategies, budgets, and creative engagement while collaborating with top-tier talent.

Posted 5/4/2026full-timeRemote • 🇭🇰 Hong KongMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Build and manage a tiered paid creator programme across micro, mid-tier, macro, and celebrity/athlete tiers
Develop standardised rate cards, creative briefs, and performance benchmarks for every tier
Negotiate contracts and manage relationships with talent agencies, managers, and creators directly
Own the creator P&L — forecast spend, track ROAS, and optimise cost-per-acquisition by tier
Brief and quality-control content at scale while preserving authentic creator voice
Architect and scale a 1,000+ creator affiliate programme on TikTok Shop
Set commission structures, bonus incentives, and GMV targets that drive profitable growth
Manage TikTok Shop Seller Center, affiliate invite flows, sample seeding, and creator onboarding
Analyse affiliate performance data (Kalodata, TikTok analytics) to identify top performers and scale what works
Stay ahead of TikTok Shop algorithm changes, trending formats, and best practices
Design and run an always-on ambassador programme that turns genuine fans into brand advocates
Develop gifting, seeding, and community engagement strategies to drive organic creator content at scale
Build retention systems — loyalty tiers, exclusive access, co-creation opportunities — that keep creators engaged long-term
Create a self-serve creator portal with brand assets, briefs, and affiliate tools
Transform contracted athlete assets (Beckham, Sabalenka, Bearman, Giannis, Inter Miami) into high-performing content and campaigns
Collaborate with athlete management teams on shoot schedules, usage rights, and social amplification
Develop athlete-specific content playbooks — day-in-the-life, product routines, training content, match-day moments
Maximise ROI on existing ambassador contracts through strategic content planning and paid amplification
Implement and manage the influencer tech stack — CreatorIQ or Grin, Social Snowball, TikTok Seller Center, tracking/attribution tools
Build reporting dashboards and weekly performance reviews for leadership

Requirements

What you’ll need

4+ years in influencer marketing, creator partnerships, or talent management — with at least 3 years in a leadership role
Proven experience managing eight-figure influencer/creator budgets with measurable ROI
Deep TikTok Shop fluency — you've built or scaled an affiliate programme and understand GMV economics
Experience working with athlete or celebrity talent and their management teams
Strong commercial acumen — you think in P&Ls, unit economics, and CAC, not just vanity metrics
Track record in DTC / subscription commerce , ideally in health, wellness, sports nutrition, or beauty
Hands-on with influencer platforms (CreatorIQ, Grin, Aspire, Social Snowball, or similar)
Excellent negotiation and relationship skills — comfortable with agents, managers, and C-suite alike
Builder mentality — you've hired teams, set up processes from scratch, and thrive in fast-moving environments
Active, fluent daily AI tool usage is mandatory, not optional.

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible work hours
Paid time off
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

influencer marketingcreator partnershipstalent managementP&L managementbudget managementaffiliate programme developmentcontent quality controldata analysisROI maximizationcommercial acumen

Soft Skills

negotiationrelationship managementleadershipteam buildingstrategic planningcommunicationproblem-solvingadaptabilitycreativitycollaboration