CRO Manager

Prenetics

CRO Manager focused on full-funnel conversion rate optimisation for Prenetics' eCommerce platform. Responsible for UX, data analytics, and collaboration with marketing teams.

Posted 4/30/2026full-timeRemote • 🇭🇰 Hong KongMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

MagentoSQL

About the role

Key responsibilities & impact

Full-Funnel Conversion Rate Optimisation Own end-to-end CVR performance across the entire Shopify DTC experience: Homepage, Landing Pages (paid and organic), Product Detail Pages (PDPs), Collection Pages, Cart, and Checkout.
Build, prioritise, and maintain a rolling CRO hypothesis backlog scored by expected impact, confidence, and ease of implementation (ICE or equivalent framework).
Design and execute a rigorous A/B and multivariate testing programme with statistically valid sample sizes, pre-registered hypotheses, and documented learnings.
Own the core conversion KPIs: Add-to-Cart Rate (ATC %), Reached Checkout %, Purchase Conversion Rate (CVR %), Revenue Per Session (RPS), and Average Order Value (AOV).
Conduct deep-dive funnel analysis to identify the highest-leverage drop-off points — and build the business case for fixing them with projected revenue impact.
Optimise the entire purchase path for both acquisition (first-time buyers) and retention (returning subscribers), recognising that these journeys require fundamentally different CRO strategies.
On-Site Experience & UX Optimisation Own the UX and conversion performance of every key page template on the Shopify storefront.
Collaborate with design and development to build, test, and iterate on page layouts, content hierarchy, trust signals, social proof placement, CTAs, and navigation flows.
Lead the optimisation of Product Detail Pages: hero imagery, ingredient storytelling, review integration, subscription vs. one-time purchase framing, cross-sell/upsell modules, and urgency mechanics.
Optimise Cart and Checkout flows: cart abandonment interventions, progress indicators, payment method visibility, shipping threshold nudges, and post-purchase upsell opportunities.
Own Landing Page performance for paid media campaigns — work directly with the Head of Paid Media and Creative Strategist to ensure landing pages are conversion-optimised.
Drive mobile-first optimisation — the majority of our traffic is mobile; every test and design decision must prioritise the mobile experience.
Data, Analytics & Insight Build and maintain a CRO performance dashboard (GA4, Shopify Analytics, and/ Looker/Amplitude) with real-time visibility into funnel metrics, test results, and revenue impact.
Use quantitative tools (GA4 event tracking, Shopify reports, custom SQL queries) alongside qualitative tools (Hotjar/Microsoft Clarity heatmaps, session recordings, on-site surveys) to diagnose conversion barriers.
Develop a structured approach to post-test analysis: document every test with hypothesis, methodology, sample size, statistical significance, result, and “so what” action items.
Translate data into commercially actionable recommendations.
Own the weekly and monthly CRO performance reporting cadence — presenting to the VP of Growth, Paid Media, Retention, and leadership with clear narratives, not just spreadsheets.

Requirements

What you’ll need

4–8 years of hands-on CRO, growth, or eCommerce optimisation experience — with at least 2 years focused on DTC / Shopify (or equivalent platforms: Magento, BigCommerce, headless commerce).
Demonstrated track record of measurably improving conversion rates, AOV, or revenue per session through structured experimentation — not just “I redesigned the PDP.” Show us the numbers.
Deep proficiency with analytics and testing tools: GA4, Google Optimize (or VWO/Optimizely/AB Tasty), Hotjar or Microsoft Clarity, and Shopify’s native analytics.
Experience building and managing A/B testing programmes with proper statistical rigour — you understand sample size calculations, significance thresholds, and when to call a test.
Strong understanding of Shopify’s architecture, Liquid templating, theme customisation, and app ecosystem — you don’t need to be a developer, but you need to speak the language fluently enough to brief one.
Experience working in or with premium/luxury DTC brands, health and wellness, supplements, or subscription commerce is strongly preferred.
Working knowledge of SEO and how CRO decisions impact organic performance — you understand that page speed, content structure, and URL architecture matter for both conversion and discovery.
Experience with personalisation engines, dynamic content tools, or product recommendation systems (Nosto, Rebuy, Klevu, or equivalent) is a plus.

Benefits

Comp & perks

Competitive salary
Flexible working hours
Professional development budget
Home office setup allowance
Global team events

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

conversion rate optimizationA/B testingmultivariate testingdata analysisstatistical significancesample size calculationSEOpersonalization enginesdynamic content toolsproduct recommendation systems

Soft Skills

collaborationcommunicationanalytical thinkingproblem-solvingpresentation skillsstrategic thinkingproject managementleadership