Senior CRM Analyst

PremieRpet

CRM Analyst responsible for optimizing multichannel CRM campaigns at a leading Brazilian pet nutrition company. Focusing on customer engagement and retention strategies through data analysis and insights.

Posted 4/29/2026full-timeSão Paulo • 🇧🇷 BrazilSeniorWebsite

Tech Stack

Tools & technologies

CloudSQL

About the role

Key responsibilities & impact

Plan, execute and optimize performance- and growth-oriented multichannel CRM campaigns;
Develop, maintain and evolve relationship automations, automated flows and personalized customer journeys focused on conversion, retention and repeat purchases;
Manage the full lifecycle of CRM initiatives, ensuring direct impact on the business's strategic KPIs;
Create and manage advanced segmentations based on behavioral, transactional and customer lifecycle data;
Monitor and analyze key indicators (conversion, retention, LTV, churn, CAC, ROI), turning data into insights and actionable plans;
Run A/B tests, experiments and continuous hypothesis validation aimed at incremental and scalable performance gains;
Manage the database and evolve growth strategies for the loyalty program, defining engagement actions, segmentation, benefits and mechanics that drive retention, purchase frequency, average ticket and LTV;
Plan and execute CRM campaigns and communications integrated with the loyalty program;
Evaluate loyalty program performance using KPIs such as enrollment, activation, engagement, recurrence, LTV and churn;
Serve as a technical reference in CRM, growth and loyalty;
Orchestrate deliverables with internal teams, product, technology and external partners;
Anticipate opportunities for growth, efficiency and monetization of the customer base;
Oversee CRM, automation and data platforms to ensure performance, scalability and strategic use.

Requirements

What you’ll need

Bachelor's degree in Marketing or related fields;
Solid experience in CRM, marketing automation and growth strategies;
Practical knowledge of loyalty programs, engagement strategies and retention models;
Intermediate to advanced knowledge of Office Suite and Marketing Cloud is required;
Experience with BI tools;
Preferred: knowledge of SQL, AI, English and postgraduate studies in the field;
Availability to work on-site;
Must reside in São Paulo/SP.

Benefits

Comp & perks

Meal allowance
Health plan
Dental plan
Life insurance
Private pension
Profit sharing (PLR)
Product discounts
Christmas hamper
School supplies assistance for children
Gifts on special occasions
Training and development
Maternity/Paternity gift
Wellhub (Gympass)
Pet leave

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

CRMmarketing automationgrowth strategiesloyalty programsengagement strategiesretention modelsA/B testingSQLBI toolsdata analysis

Soft Skills

strategic thinkinganalytical skillscommunicationcollaborationproblem-solvingproject managementcreativityadaptabilityleadershipcustomer focus

Certifications

Bachelor's degree in Marketingpostgraduate studies in Marketing