Premier Truck Group

Marketing Manager

Premier Truck Group

full-time

Posted on:

Location Type: Hybrid

Location: Dallas • Texas • 🇺🇸 United States

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Job Level

Mid-LevelSenior

About the role

  • Define and execute regional marketing strategies aligned with corporate growth goals.
  • Lead monthly strategy reviews with Regional leadership and GMs; translate insights into action plans.
  • Identify and lead priority innovation initiatives tied to measurable business outcomes.
  • Develop and launch high-impact campaigns with tailored messaging.
  • Oversee social media cadence planning and rollout of training modules.
  • Design and automate lifecycle email journeys (intro, follow-up, milestones, lost opportunities).
  • Build robust KPI dashboards and ROI tracking for all campaigns.
  • Develop scalable reputation management strategies that improve review volume, ratings, and customer trust.
  • Partner with dealership leadership to train teams and implement consistent customer feedback processes.
  • Guide brand development and ensure consistency across all channels and collateral.
  • Support creative review and branding standards.
  • Support light design and layout needs as required to ensure continuity and timely execution, particularly during peak periods or coverage gaps.
  • Own performance reporting and dashboards; translate data into clear recommendations for leadership.
  • Analyze lead-to-sale performance and partner with sales teams to improve follow-up effectiveness.
  • Align marketing efforts with Sales, Fixed Ops, and HR.
  • Bridge sales-marketing alignment for better lead conversion and retention.
  • Lead store calls to review insights, challenges, and opportunities.
  • Manage key vendor relationships, timelines, and deliverables.
  • Support internal communications and executive messaging, including light video editing when needed.

Requirements

  • Proven experience leading integrated marketing strategies across regions or multi-location organizations.
  • Strong analytical mindset with hands-on experience in CRM, campaign measurement, and optimization.
  • Ability to operate independently, prioritize effectively, and contribute immediately.
  • Collaborative leader with experience partnering across sales, operations, and executive teams.
  • Able to assess open-ended situations, identify priorities, and put clear plans in place.
Benefits
  • Employee Discounts
  • Medical, Dental, and Vision Insurance
  • Life Insurance
  • Employee Assistant Programs
  • Paid Holidays and Paid Time Off
  • 401k Plan with Employer Match (US)
  • Group RRSP with Employer Match (CA)
  • Training
  • Work-Life Balance

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
marketing strategiescampaign measurementKPI dashboardsROI trackinglifecycle email automationdata analysisbrand developmentreputation managementcustomer feedback processesvideo editing
Soft skills
analytical mindsetcollaborative leadershipindependent operationprioritizationcommunicationstrategic planninginsight translationteam trainingproblem assessmentperformance reporting