Sales Representative

Premier Equipment

Sales Representative selling new and used John Deere agricultural equipment across Ontario. Building customer relationships, demonstrating products, and supporting farming and turf businesses.

Posted 8/19/2026full-timeElmira • 🇨🇦 CanadaMid-LevelSenior💰 CA$50,000 - CA$75,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in agricultural sales and customer relationship management, with a strong understanding of farming practices and agricultural equipment. Proficient in promoting products and services while ensuring customer satisfaction and loyalty.

Highest-signal resume keywords

Agricultural Sales ExperienceCustomer Relationship ManagementFarming Practices KnowledgeJohn Deere Product FamiliarityGPS and Precision Agriculture

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Agricultural Equipment KnowledgeSales TechniquesCustomer ProfilingProduct DemonstrationMarket Analysis

Soft Skills

Excellent Communication SkillsStrong OrganizationTime ManagementGoal OrientationListening Skills

Certifications & Qualifications

High School Diploma or Equivalent

Industry Keywords

Farming CommunitiesCustomer SatisfactionBusiness TrendsTrade ShowsCompany Promotions

About the role

Key responsibilities & impact

Market, demonstrate, and sell new and used agricultural whole goods products
Promote other goods and services offered by the Company
Stay informed about company promotions and special events across departments
Profile new and existing customers and ensure customer satisfaction
Monitor business trends affecting customer purchases
Attend John Deere or in-house training seminars, product introductions, and farm or turf trade shows
Maintain current knowledge of equipment product features and benefits
Build customer relationships and provide expert guidance on farming and turf solutions

Requirements

What you’ll need

Competitive self-starter with discipline and goal orientation
Excellent communication and listening skills
Strong organization and time management
Familiarity with farming practices, GPS, and Precision Agriculture
Knowledge of agricultural equipment and farming communities
Ability to work rotating weekends
Preferred experience in agricultural sales or customer-facing roles
Familiarity with John Deere products
High School Diploma or Equivalent

Benefits

Comp & perks

Comprehensive Health & Dental Coverage (includes vision and paramedical services)
Company-Matched RRSP
Annual Profit Sharing
Boot & Tool Allowance
Apprenticeship Scholarships
Employee Assistance Program (EAP)
Company Vehicle (for qualifying positions)
Draw against commission structure, with the draw guaranteed for the first year
Commission opportunity exceeding the draw amount for high-performing sales representatives
Training seminars, product introductions, and trade shows