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Premier Equipment

Sales Representative

Premier Equipment

Agricultural equipment Sales Representative marketing and selling new and used machinery for Ontario’s largest John Deere dealership. Building farming and turf customer relationships through demonstrations, product expertise, and service promotion.

Posted 8/18/2026full-timeElmira • 🇨🇦 CanadaMid-LevelSenior💰 CA$50,000 - CA$75,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in agricultural sales and customer relationship management, with a strong understanding of farming practices, agricultural equipment, and precision agriculture technologies. Possesses excellent communication, organization, and time management skills to effectively engage with customers and promote products.

Highest-signal resume keywords
Agricultural Sales ExperienceCustomer Relationship ManagementFarming Practices KnowledgePrecision Agriculture FamiliarityJohn Deere Product Knowledge

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Agricultural Equipment KnowledgeSales TechniquesCustomer ProfilingMarket AnalysisProduct Demonstration
Soft Skills
Excellent Communication SkillsStrong Organization SkillsTime Management SkillsGoal OrientationListening Skills
Tools & Technologies
GPS TechnologyPrecision Agriculture Tools
Certifications & Qualifications
High School DiplomaEquivalent Certification
Industry Keywords
Agricultural Whole-Goods ProductsFarming CommunitiesCustomer SatisfactionBusiness TrendsTrade Shows

About the role

Key responsibilities & impact
  • Market, demonstrate, and sell new and used agricultural whole-goods products
  • Promote other goods and services offered by the company
  • Stay informed about company promotions and special events across departments
  • Profile new and existing customers and ensure satisfaction with products and services
  • Monitor business trends affecting customer purchases
  • Attend John Deere or in-house training seminars, product introductions, and farm or turf trade shows
  • Maintain current knowledge of equipment features and benefits
  • Build customer relationships and provide expert guidance on farming and turf solutions

Requirements

What you’ll need
  • Competitive self-starter with discipline and goal orientation
  • Excellent communication and listening skills
  • Strong organization and time management skills
  • Familiarity with farming practices, GPS, and Precision Agriculture
  • Knowledge of agricultural equipment and farming communities
  • Ability to work rotating weekends
  • High School Diploma or Equivalent
  • Preferred: experience in agricultural sales or customer-facing roles
  • Preferred: familiarity with John Deere products

Benefits

Comp & perks
  • Comprehensive Health & Dental Coverage (includes vision and paramedical services)
  • Company-Matched RRSP
  • Annual Profit Sharing
  • Boot & Tool Allowance
  • Apprenticeship Scholarships
  • Employee Assistance Program (EAP)
  • Company Vehicle (for qualifying positions)
  • Draw guaranteed for the first year
  • Commission opportunity exceeding the draw amount for high-performing sales representatives
  • Accommodation available for applicants with disabilities