Sales Representative

Premier Equipment

Sales Representative responsible for marketing and selling agricultural equipment at Premier Equipment. Building relationships with customers and providing expert guidance on products and services.

Posted 7/30/2026full-timeElmira • 🇨🇦 CanadaMid-LevelSenior💰 CA$65,000 - CA$100,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in agricultural sales, customer engagement, and product knowledge, with a strong focus on customer satisfaction and market trends. Proficient in promoting and selling agricultural equipment while maintaining effective communication and organizational skills.

Highest-signal resume keywords

Agricultural Sales ExperienceCustomer EngagementProduct KnowledgeFarming Practices FamiliarityJohn Deere Product Knowledge

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Agricultural Equipment KnowledgeGPS FamiliarityPrecision AgricultureSales TechniquesMarket Analysis

Soft Skills

Excellent Communication SkillsStrong OrganizationTime ManagementCustomer Satisfaction FocusGoal Orientation

Certifications & Qualifications

Valid Driver’s License

Industry Keywords

Farming CommunitiesTrade ShowsCustomer ProfilingBusiness TrendsCompany Promotions

About the role

Key responsibilities & impact

Market, demonstrate, and sell new and used agricultural equipment, and large property/landscape equipment.
Promote any other goods or services that the Company offers.
Be informed of company promotions or special events in all departments.
Profile new and existing customers while ensuring customer satisfaction with products or services.
Keep abreast of business trends that will affect customer purchases.
Attend John Deere or in-house training seminars, product introductions, and farm or turf trade shows.
Stay current on product knowledge, features, and benefits of all equipment potentially saleable by the Company.

Requirements

What you’ll need

Competitive self-starter with discipline and goal orientation.
Excellent communication and listening skills.
Strong organization and time management.
Familiarity with farming practices, GPS, and Precision Agriculture.
Knowledge of agricultural equipment and farming communities.
Ability to work rotating weekends.
Valid driver’s license.
Preferred Experience in agricultural sales or customer-facing roles.
Familiarity with John Deere products.

Benefits

Comp & perks

Comprehensive Health & Dental Coverage (includes vision and paramedical services)
Company-Matched RRSP
Annual Profit Sharing
Boot & Tool Allowance
Apprenticeship Scholarships
Employee Assistance Program (EAP)
Company Vehicle (for qualifying positions)