Pregnancy Resource Center

Growth Marketing

• Develop and lead a comprehensive patient marketing strategy targeting women most in need of services
• Plan, execute, and continuously refine marketing campaigns across digital and community channels
• Analyze performance data across all channels and make strategic adjustments
• Identify opportunities to improve patient conversions and reduce drop-off points
• Ensure alignment across messaging, campaigns, and platforms
• Oversee and optimize the full patient journey - from first contact to appointment completion
• Develop and refine communication strategies including texting and retargeting campaigns
• Improve appointment set rates, show rates, and follow-up engagement
• Use data insights to continuously improve messaging and timing
• Manage and optimize the patient-facing website for user experience, accuracy and conversion performance
• Lead social media strategy and execution across platforms (e.g., Instagram, Facebook, Tiktok)
• Ensure consistent content creation (3-5 posts per week or equivalent cadence) aligned with campaigns
• Oversee creation of marketing materials including brochures, signage, and outreach content
• Serve as the primary contact for marketing partners (e.g., digital agencies, ad platforms)
• Manage communication and performance expectations, and implementation of improvements
• Evaluate vendor effectiveness and recommend changes as needed
• Ensure accountability for results across all partners
• Build relationships with referral partners (schools, clinics, test providers, community organizations)
• Identify and prioritize outreach activities that drive referrals
• Represent the organization at events and community engagements
• Develop clear outreach strategies with measurable outcomes and follow-up plans
• Oversee online reputation strategy, including Google Reviews and public feedback
• Monitor and respond appropriately to reviews and inquiries
• Strengthen the organization’s visibility, credibility, and trust within the community
• Develop and maintain systems to track patient acquisition sources and campaign effectiveness
• Collect and analyze outreach, marketing, and event data
• Prepare monthly reports for leadership and board with clear insights, trends, and recommendations
• Maintain an organized marketing calendar and accurate records of all marketing activities
• Capture content (photos, videos, engagement data) for marketing use
• Support the organization with day of event duties and responsibilities
• Provide support to the event marketing teams

Marketing & Growth Specialist