Preferred Apartment Communities

Marketing

• Maintain and analyze key property performance metrics, including traffic sources, conversion rates, cost per lead and ROI.
• Produce monthly, quarterly, and ad hoc reports on portfolio marketing performance, trends, and opportunities.
• Utilize BI tools, Google Analytics, and other platforms to deliver actionable insights to leadership and property teams.
• Partner with asset management and property management teams to align marketing strategies with portfolio goals.
• Assist with annual budgeting and reforecasting for marketing spend.
• Monitor budget performance and support the identification of optimization opportunities.
• Serve as the primary marketing point of contact for asset and property management teams, coordinating resources and resolving issues.
• Foster collaborative relationships to support leasing, retention, and reputation management initiatives.
• Identify process gaps and support the implementation of solutions to improve efficiency and outcomes.
• Execute and optimize SEM/PPC campaigns to drive qualified leads and leasing performance for assigned properties.
• Monitor and report on paid search and display advertising results, making recommendations for improvement.
• Share best practices and support the education and development of junior marketing team members.

Lead, Marketing Performance

• Lead project planning, execution, and tracking for marketing initiatives using Asana and other tools
• Manage timelines, deliverables, and cross-functional coordination to ensure on-time and on-brand execution
• Serve as the primary point of contact for internal project flow and task management
• Oversee contracts, signage production, and branded gift procurement in partnership with vendors
• Manage the Brand Store (Benson) inventory, orders, and fulfillment processes
• Coordinate resident marketing and ancillary campaign rollouts across the portfolio
• Ensure alignment between corporate strategy and property-level execution
• Track campaign performance and support reporting efforts
• Manage relationships with external vendors and service providers

Marketing Program Lead

Manager

• Manage and optimize corporate digital platforms including Asana, Entrata, Box, Jostle, Engage, SharePoint, and other CMS and collaboration tools.
• Lead issue resolution and troubleshooting across marketing technologies and integrations.
• Evaluate and implement new digital tools to support marketing and resident engagement.
• Oversee the strategy and performance of property websites and resident portals.
• Ensure content accuracy, usability, and brand consistency across all digital properties.
• Collaborate with internal teams and vendors to enhance user experience and functionality.
• Manage email marketing platforms such as Entrata Message Center, Mailchimp or other similar tools.
• Develop and execute email campaigns that support leasing, retention, and corporate initiatives.
• Monitor performance metrics and optimize campaigns for engagement and conversion.
• Research and recommend new marketing vendors and technologies.
• Lead onboarding and integration of new tools and platforms.
• Maintain strong relationships with external partners to ensure service quality and innovation.
• Partner with content, creative, and operations teams to align digital strategies with broader marketing goals.
• Support transitions and acquisitions with digital platform setup and branding.
• Provide training and support to internal stakeholders on digital tools and best practices.

Senior Manager, Digital Innovation

Customer Support

• Monitor and manage corporate and property-level reputation and surveys across digital platforms including Google My Business and business listings.
• Respond to/assist with responses to reviews, feedback, and inquiries in a timely and brand-aligned manner.
• Partner with operations and onsite teams to resolve issues and elevate resident satisfaction.
• Develop response templates, train AI and work with our third-party social media and reputation management vendor to ensure timely, on-brand responses.
• Design and implement resident experience touchpoints across the customer journey—from leasing to renewal.
• Lead outreach initiatives that foster community engagement and retention.
• Collaborate with property teams to ensure consistent and high-quality resident interactions.
• Develop internal incentive programs to ensure on-site teams are responding to reviews and surveys in a timely manner.
• Develop and manage resident surveys to gather actionable insights.
• Analyze feedback to identify trends, opportunities, and areas for improvement.
• Present findings to leadership and cross-functional teams to inform strategy.
• Oversee social media reputation efforts in collaboration with the content team.
• Ensure accuracy and consistency across all business listings and online profiles.
• Track sentiment and engagement metrics to inform content and outreach strategies.
• Track and report on key performance indicators (KPIs) related to reputation, retention, and resident satisfaction.
• Present findings to leadership and cross-functional teams to inform strategy and decision-making.

Manager, Reputation – Customer Experience

Brand Manager

• Develop and maintain a cohesive brand voice across all platforms and properties.
• Lead messaging strategy for resident communications, corporate initiatives, and marketing campaigns.
• Ensure brand consistency across signage, digital assets, and onsite experiences.
• Own copywriting for resident messaging, social media, corporate communications, and digital platforms.
• Manage content across internal platforms including Asana, Jostle, Engage, and SharePoint.
• Provide creative direction and feedback to internal designers and external partners.
• Guide social media strategy and execution in alignment with brand goals.
• Lead branding efforts for property-level experiences including signage, branded materials, and resident touchpoints.

Lead, Marketing Performance

Marketing Program Lead

Senior Manager, Digital Innovation

Manager, Reputation – Customer Experience

Senior Manager, Content & Brand Strategy