Precision Medicine Group

Senior Manager, Lead Generation

Precision Medicine Group

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $122,000 - $130,000 per year

Job Level

Senior

About the role

  • Lead strategy and execution: Develop and implement lead generation programs aligned with marketing objectives, focusing exclusively on driving SQLs.
  • Differentiate in the market: Incorporate competitive intelligence into outreach sequences to position Precision AQ as a leader and iterate weekly.
  • Design and optimize workflows: Build outbound campaign processes that align with ABM and marketing priorities using available systems and AI.
  • Target with precision: Leverage our single source of truth targeting model and Voice of the Customer capture from Commercial collagues to inform account/person target list building and ownership.
  • Collaborate cross-functionally: Partner with stakeholders to define value propositions, differentiation, and targeting strategies.
  • Drive continuous improvement: Evaluate campaigns regularly, recommending expansion, refinement, or sunset decisions.
  • Create compelling messaging: Craft value propositions that resonate with decision-makers and align with U.S. and global strategies. In this role you will be directly writing campaigns.
  • Maximize event ROI: Own pre- and post-industry conference and events follow-up to convert engagement into qualified opportunities.
  • Ensure smooth handoffs: Deliver detailed lead profiles and insights to Sales and Practice Area teams via standard briefs and use of MS platforms like Teams.
  • Leverage technology: Use Salesforce and HubSpot to track interactions, monitor progress, and maintain data integrity.
  • Report and analyze: Provide actionable insights on performance metrics, trends, and optimization opportunities with weekly, monthly, quarterly readouts.
  • Build and lead a team: Recruit, train, and mentor a high-performing Lead Generation team, fostering growth and accountability in a OKR driven model.

Requirements

  • Bachelor’s degree in Business, Marketing, or related field
  • 5+ years in pharmaceutical/biotech marketing, sales or medical affairs, with 2 years manager experience
  • Strong copywriting skills for outreach and campaign messaging
  • Expertise in CRM systems (Salesforce, HubSpot) and lead generation best practices
  • Deep understanding of life sciences services and technology, including AI-driven solutions.
Benefits
  • Health insurance
  • Retirement savings benefits
  • Life insurance
  • Disability benefits
  • Parental leave
  • Paid time off for sick leave and vacation

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
lead generationcampaign messagingcopywritingaccount-based marketing (ABM)data analysisperformance metricsworkflow optimizationcompetitive intelligenceAI-driven solutionsCRM systems
Soft skills
collaborationstrategic thinkingcommunicationteam leadershipmentoringcontinuous improvementproblem-solvingaccountabilitycreativitystakeholder engagement