Precision For Medicine

Senior Demand Generation Specialist, Digital Marketing

Precision For Medicine

full-time

Posted on:

Location Type: Remote

Location: Serbia

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Job Level

Senior

About the role

  • Execute and optimize integrated marketing programs using a mix of content marketing, email marketing, and paid/organic digital marketing campaigns
  • Support the development of new content and campaigns and implement digital marketing tactics to help generate qualified leads
  • Partner closely with Marketing & Sales to reach account targets, develop integrated campaigns, and deliver programs that drive high-quality MQLs and SQLs
  • Support planning for multi-channel campaigns across paid search, social media, content marketing, and emails for optimal delivery using marketing automation tools
  • Work closely with the marketing team to build landing pages, ads, emails, and other digital assets
  • Work alongside the marketing team to support the execution of a content atomization strategy
  • Collaborate with design and content team members for the development of different elements required by the campaigns
  • Oversee the library of templates for email marketing, landing pages, forms, and other assets
  • Deliver marketing analytics to optimize campaign performance and demonstrate ROI
  • Support the implementation of account-based marketing initiatives
  • Optimize CRM and tech stack health and work with IT to resolve issues
  • Implement robust reporting frameworks to surface actionable leads to the Inside Sales and Sales teams.

Requirements

  • 5 to 7 years of digital marketing experience with at least 2 years in biotech/life sciences/preferably in lead generation and account-based marketing
  • 2-4 years of experience of working in a matrix environment and leading marketing projects.
  • Previous experience in lead nurturing, marketing automation, and web analytics
  • Strong knowledge of and experience with advertising platforms, such as LinkedIn, Google Ads, or AdRoll.
  • Intermediate/Advanced knowledge (hands-on execution) of marketing tools (e.g., HubSpot, Google Analytics, SEMrush, AdRoll, LinkedIn Sales Navigator, Salesforce)
Benefits
  • Health insurance
  • Paid time off
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingcontent marketingemail marketinglead generationaccount-based marketingmarketing automationweb analyticscampaign optimizationlead nurturingreporting frameworks
Soft Skills
collaborationproject managementcommunicationteamworkstrategic planninganalytical thinkingproblem-solvingcreativityadaptabilityleadership