Praytell

Account Director, Social Media – Beauty

Praytell

full-time

Posted on:

Origin:  • 🇺🇸 United States • Illinois, New York

Visit company website
✨ AI Apply
Apply

Salary

💰 $105,000 - $125,000 per year

Job Level

Lead

Tech Stack

Spark

About the role

  • Lead development and execution of strategic social media and content plans across all digital platforms through a social-first lens anchored in earned storytelling and connected to PR and influencer strategies
  • Spot trends, build bold social campaigns and spark cultural moments that extend reach, drive engagement and fuel virality
  • Lead cross-functional teams, mentor mid-level talent and manage budgets, timelines and client relationships
  • Conduct channel audits, analyze audience data and turn insights into creative and actionable strategy
  • Oversee account & project management across social, influencer and PR teams including timelines, budgets, resourcing and deliverables
  • Serve as primary client liaison and lead client presentations, status calls, reports and written materials
  • Oversee content strategy, monthly content calendars, content sourcing and platform-specific tactics
  • Collaborate with Creative, Strategy, and Analytics teams and with brand agency partners as part of IATs
  • Manage influencer identification, vetting, contracting, briefing, and relationship management
  • Oversee community management, user-generated content sourcing and publishing across platforms using industry tools
  • Lead campaign reporting, performance optimization and cultural/platform trend analysis to inform strategy

Requirements

  • 8+ years of social media experience working with both emerging and established brands - ideally in an agency setting and within an IAT
  • Must be based in New York or Chicago with proven expertise in the beauty category - from product launches to digital strategy and everything in between
  • Fluent in developing and executing strategic social media and content plans across all digital platforms
  • Deep expertise across organic and paid social, search and emerging digital channels
  • Experienced in community management and in shaping content strategy
  • Comfortable conducting channel audits and analyzing audience data and turning insights into creative
  • Able to lead cross-functional teams, mentor mid-level talent and manage budgets, timelines and client relationships
  • Proven ability to serve as account lead on large-scale programs overseeing big budgets and multiple workstreams