Praktika.ai

Brand Manager

• Define and own Praktika’s brand strategy, ensuring consistency across all touchpoints
• Lead the development and evolution of brand guidelines, tone of voice, and visual identity
• Work closely with product and leadership to ensure the brand reflects Praktika’s mission and values
• Oversee all brand-owned pages and digital assets, maintaining quality and coherence
• Design and execute Praktika’s AI influencer strategy, identifying and managing partnerships with AI-native creators
• Build and scale a micro-influencer programme, from sourcing and briefing through to performance tracking
• Develop creator briefs that are authentic to Praktika’s brand while driving measurable awareness and acquisition
• Identify and secure sponsorship opportunities aligned with Praktika’s target audience and brand positioning
• Plan and coordinate Praktika’s presence at industry events, conferences, and community meetups
• Manage event logistics, budgets, and post-event reporting to assess ROI
• Represent Praktika at key events and build relationships with partners and communities in the language learning and EdTech space

Brand Director