Lifecycle Marketing Specialist

Practice EHR

Lifecycle Marketing Specialist executing multi-channel lifecycle campaigns for health practitioners at Practice Better. Focusing on retention and expansion through targeted marketing initiatives and integrated partner management.

Posted 7/15/2026full-timeRemote • 🇨🇦 CanadaJuniorMid-Level💰 CA$60,000 - CA$70,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing multi-channel lifecycle marketing campaigns, utilizing data-driven insights to enhance practitioner engagement and retention. Proficient in managing partnerships and leveraging tools like HubSpot and Pendo to optimize product adoption and marketing strategies.

Highest-signal resume keywords

Lifecycle MarketingBehavior-Triggered CampaignsHubSpotData AnalysisPartnership Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email CampaignsIn-App CampaignsRetention MetricsExpansion MetricsA/B TestingSegmentationRisk ScoringCampaign ReportingFunnel Performance MonitoringProduct-Led Growth

Soft Skills

CollaborationCreative Problem SolvingCommunication

Tools & Technologies

PendoAmplitudeSigma

Industry Keywords

B2B SaaSHealth TechEHR WorkflowsHolistic HealthWellness Practitioner

About the role

Key responsibilities & impact

Build and execute multi-channel lifecycle campaigns (email, in-app via Pendo) that help practitioners discover and adopt the integrations most relevant to their practice
Set up segmented, behavior-triggered campaigns that meet practitioners at high-intent moments — onboarding, plan changes, specialty signals, and moments where they may be at risk of losing momentum
Incorporate integration and engagement signals into risk scoring, and support early-intervention and win-back campaigns for practitioners who've drifted or churned
Help lower-tier practitioners find the right upgrade path when their workflow has outgrown their current plan
Track and report on attach rate, churn, and expansion trends by segment, cohort, and plan tier, flagging patterns to the broader team
Own day-to-day partner management and relationships with existing integration partners, and help onboard and activate new partners as they're brought into the ecosystem
Help execute co-marketing campaigns with integration partners, including joint email sends, in-app promotions, webinars, and partner-sourced content
Pull campaign reporting for integration co-marketing: adoption lift, engagement rates, and conversion to active integration use
Monitor integration funnel performance — from awareness through first use and sustained engagement — using HubSpot, Pendo, and Amplitude
Run A/B tests on messaging, timing, and offer mechanics under the guidance of the broader team to improve how well campaigns actually help practitioners find what they need
Surface practitioner behavior data and patterns that point to friction in the product adoption journey

Requirements

What you’ll need

2–3 years of experience in lifecycle marketing, partnership marketing, or customer marketing at a B2B SaaS company, ideally with exposure to product-led growth (PLG) motions
Experience executing behavior-triggered, segmented email and in-app campaigns
Working knowledge of retention and expansion metrics: attach rates, cohorts, and LTV, not just open rates
Experience with HubSpot (required) and at least one in-app messaging tool (Pendo preferred)
Comfortable working with data — you can pull standard funnel reports and read Amplitude or Sigma dashboards with support from the team
Collaborative instincts: you know how to work across Product, CX, and Partnerships to get context, alignment, and creative assets without creating bottlenecks
Bonus: familiarity with health tech, EHR workflows, or the holistic health/wellness practitioner segment

Benefits

Comp & perks

Comprehensive health and dental benefits from day 1
Company RRSP program with employer-matched contributions
Unlimited vacation, built on trust, clear expectations, and real support for taking time off
$750 annual Health & Wellness Allowance
$1,000 annual Learning & Development Allowance to support your growth
$500 annual Home Office Allowance to set up a productive remote workspace
Sprout Family: personalized support for family-building and fertility journeys
Inkblot: confidential, digital mental health support from licensed professionals
Company-wide holiday closure in December
Regular virtual company-wide events, lunches, and team socials to stay connected