Marketing Operations

• Design and maintain comprehensive attribution models across all marketing channels, providing clear visibility into campaign ROI and customer acquisition costs
• Conduct deep-dive analyses on funnel performance, identifying bottlenecks and opportunities to improve conversion rates at each stage
• Track and analyze key marketing metrics including MQLs, SQLs, pipeline velocity, CAC, LTV, campaign attribution, Trial to Paid Conversion, and Churn.
• Develop predictive models to forecast campaign performance and inform budget allocation decisions
• Optimize marketing processes and workflows to increase team efficiency and reduce time-to-market for campaigns
• Manage marketing technology stack integration and data flow between systems (HubSpot, analytics platforms, etc.) Establish and maintain data governance standards to ensure accuracy and consistency across all reporting
• Lead marketing budget planning, tracking, and reconciliation, providing monthly variance analysis and recommendations
• Partner with Performance Marketing, Lifecycle Marketing, Growth, and Customer Success teams to align on metrics and attribution methodology
• Translate complex data findings into clear, actionable recommendations for marketing leadership and cross-functional partners
• Create executive-ready dashboards and reports that tell the story behind the numbers
• Serve as the marketing team's analytics expert, educating team members on metrics interpretation and best practices
• Conduct multi-touch attribution analysis to understand the true impact of each marketing touchpoint
• Perform cohort analyses to identify trends in customer behavior and lifetime value
• A/B test campaign elements and provide statistical analysis on results and recommendations
• Monitor competitive landscape and industry benchmarks to contextualize performance

Marketing Operations Manager

Marketing Operations Strategist

Marketing Technology Manager

Marketing Automation Manager

Marketing Operations Manager