Global Marketing Communications Manager – Automotive Coatings
PPG
full-time
Posted on:
Location Type: Hybrid
Location: Troy • Missouri • Pennsylvania • United States
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Tech Stack
About the role
- Develop and implement internal communications strategies to engage and inform employees about business initiatives, product launches, and corporate news.
- Manage external communications, including press releases, customer newsletters, social media content, and media relations to enhance brand visibility and reputation.
- Lead demand generation campaigns to drive qualified leads and support sales growth, utilizing Salesforce Marketing Cloud and other marketing automation tools.
- Provide strategic and logistical support for trade shows, including booth design coordination, promotional materials, and on-site event management.
- Plan and execute customer events to showcase new technologies, products, and industry trends to customers and stakeholders.
- Create and maintain marketing communications tools and collateral such as brochures, presentations, case studies, and digital content, ensuring alignment with brand guidelines and messaging.
- Collaborate closely with sales, product management, and R&D teams to ensure marketing communications effectively support business objectives and product positioning.
- Monitor and analyze the effectiveness of marketing communications initiatives and adjust strategies to optimize results.
Requirements
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 5 years of marketing communications experience, preferably within the automotive industry or automotive coatings sector.
- Experience in internal and external communications, demand generation, and event support.
- Proficiency with Showpad, Salesforce Marketing Cloud, and Adobe Creative Suite (InDesign, Photoshop, Illustrator) is highly desirable.
- Strong project management skills.
- Ability to work collaboratively across cross-functional teams and influence stakeholders at all levels.
Benefits
- Great compensation package and benefits package
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing communicationsdemand generationevent managementinternal communicationsexternal communicationscontent creationstrategic planninglogistical supportbrand messagingeffectiveness analysis
Soft skills
project managementcollaborationinfluencingcommunicationstrategic thinkinganalytical skillscreativityteamworkadaptabilityleadership