Power to Decide

Influencer Marketing

• Monitor and engage with audiences across social media platforms, including Instagram, TikTok, YouTube, Facebook, X/Threads, and emerging channels.
• Respond to comments, direct messages, and community interactions in alignment with brand voice and engagement guidelines.
• Escalate sensitive questions, misinformation, safety concerns, or crisis situations according to established protocols.
• Support moderation efforts to help maintain safe, inclusive, and welcoming digital spaces.
• Identify opportunities for meaningful audience engagement and conversation across trending sounds, formats, and topics.
• Monitor conversations, trends, cultural moments, and audience sentiment relevant to sexual and reproductive health.
• Draft replies to comments and questions and identify key staff members for review and approval.
• Track recurring questions, concerns, feedback, and content opportunities from community interactions.
• Assist in gathering audience insights that inform content, campaigns, and organizational strategy.
• Maintain social listening reports, community engagement summaries, and audience trend tracking.
• Translate audience feedback into actionable recommendations for content and engagement opportunities.
• Partner with social, content, and creative teams to identify audience questions, trends, and content opportunities.
• Source user-generated content, community stories, testimonials, and audience perspectives that can inform content development.
• Identify creators, influencers, and community voices who may be potential collaborators, contributors, or ambassadors.
• Support creator outreach, relationship management, and content coordination as needed.
• Participate in content ideation and help ensure content reflects audience needs, interests, and lived experiences.
• Serve as an internal advocate for audience perspectives by sharing community feedback and insights across teams.
• Serve as an occasional on-camera representative for Bedsider, AbortionFinder, and Power to Decide content.
• Support content creation by filming simple videos, capturing social content, and participating in audience-centered storytelling initiatives.
• Participate in brainstorms, campaign development, and content planning discussions.
• Collaborate with colleagues across departments to ensure audience feedback informs organizational priorities.
• Support audience-centered and culturally responsive storytelling initiatives.

Influencer, Community Engagement Fellow

Designer

• Reporting to the Art Director, supports the creation of engaging, audience-centered digital content across Bedsider, AbortionFinder, and Power to Decide platforms
• Create content that feels native to today’s internet culture while supporting mission-driven storytelling across social, digital, and organizational channels
• Collaborate across multiple teams to help produce compelling videos, graphics, and digital experiences that resonate with young audiences
• Edit videos optimized for TikTok, Instagram Reels, YouTube, and related platforms
• Add captions, motion graphics, transitions, overlays, and audio elements to enhance storytelling and accessibility
• Repurpose existing content into engaging social-first video formats
• Support rapid-response and trend-responsive content creation when appropriate
• Assist with video asset organization and production workflows
• Design social graphics, video templates, carousel assets, stories, campaign visuals, and lightweight marketing materials
• Create content aligned with evolving platform trends, creator behaviors, and internet culture
• Collaborate with cross-functional teams on visual needs as organizational priorities evolve

Influencer, Community Engagement Fellow

Social Video & Design Fellow