Power TakeOff

Email Marketing Specialist

Power TakeOff

full-time

Posted on:

Location Type: Remote

Location: Colorado • United States

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Salary

💰 $70,000 - $85,000 per year

About the role

  • Administer email marketing and sales engagement platforms (e.g. Outreach.io, OneSignal)
  • Serve as an internal platform expert to assist the team with questions and problems
  • Manage the configuration of the email marketing platform to ensure campaigns run smoothly
  • Maintain an active outreach calendar by managing the frequency of contact with customers
  • Act as a point of contact with vendors of email marketing software to stay informed about changes
  • Plan, create, test, and launch segmented email outreach campaigns
  • Draft email campaign templates with automated input fields related to personalization
  • Verify the correct configuration of email templates through robust testing
  • Execute fully automated (trigger) and semi-automated (drip) email campaigns
  • Ensure compliance with regulations for email campaigns and keep up with regulatory changes
  • Analyze and report relevant metrics and campaign results to management
  • Create reports and presentations on email campaign performance
  • Communicate insights and suggestions to other teams
  • A/B test email content, send timing, and segmentation
  • Complete HTML coding/scripting when necessary for adequate email content
  • Provide input on effective language for high quality outreach content

Requirements

  • Bachelor’s degree in Marketing or a related field (preferred)
  • 2-5 years in email marketing or a similar digital marketing role
  • Proficient in OneSignal desired
  • Proficiency in other tools like Outreach.io, Mailchimp, HubSpot and ActiveCampaign is valued
  • Proficient with HTML, CSS and LiquidSyntax for implementing email templates
  • Able to recommend and execute targeted email campaigns
  • Experience with audience targeting and crafting personalized messages
  • Experience with testing and analyzing campaign performance for improvements
  • Strong ability to track, analyze, and report on campaign metrics
  • Excellent writing skills for creating engaging and persuasive email content
  • Basic design skills for creating visually appealing emails
  • Familiar with email marketing laws like CAN-SPAM
  • Able to handle multiple campaign projects and meet deadlines
  • Able to identify questions and potential issues and opportunities early
  • Proactive and seeks solutions to problems and opportunities
  • Precise in content, design, and execution
  • Willingness to learn and stay updated with industry trends
  • Able to juggle multi-faceted problems and multiple projects while keeping thorough documentation
  • Possesses absolute integrity to work within company protocols for handling personal information and data security.
Benefits
  • Medical insurance, including vision and dental
  • Health Savings Account contributions
  • Retirement plans with company matching
  • Student Loan Incentive Repayment Program (eligible 12 months after employment)
  • Generous time off, including: 15 paid vacation days, increasing to 20 after the first year
  • 7 flexible well-being days
  • At least 9 paid holidays
  • All company winter break between Dec. 25th and Jan. 1st
  • Summer "Friyays", from June through August we get each 2nd and 4th Friday off!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
email marketingHTMLCSSLiquidSyntaxA/B testingcampaign analysissegmented email campaignsautomated email campaignsdrip campaignsaudience targeting
Soft Skills
excellent writing skillsproactive problem solvingability to meet deadlinesstrong analytical skillscommunication skillsattention to detailorganizational skillsability to handle multiple projectsintegritywillingness to learn
Certifications
Bachelor’s degree in Marketing