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Email & SMS Marketing Intern
Power Digital MarketingEmail & SMS Marketing Intern at Power Digital focusing on lifecycle marketing within a remote setting. Gain hands-on experience while receiving college credit and contributing to real campaigns.
About the role
Key responsibilities & impact- Understand lifecycle marketing best practices, strategies, and processes
- Learn how to execute email & SMS campaigns within multiple different lifecycle platforms
- Create email & SMS campaign calendars for a variety of clients
- Write custom email & SMS copy to speak to different groups of contacts
- Segment campaign audiences based on past customer behavior and demographic data
- Build out targeted customer journeys based on previous site activity and purchase data
- Analyze email & SMS performance and report on findings while providing strategic recommendations for the future
- Optimize the lifecycle user experience based on learnings from performance data and A/B testing results
- Assist the lifecycle team with ad hoc projects including reporting, execution, copywriting, etc.
- Participate in end of semester project to demonstrate learnings in a client deliverable format
Requirements
What you’ll need- Strong interest in a career that blends creativity and analytics
- Excellent oral and written communication skills
- Outstanding editing and proofreading skills
- Ability to prioritize and balance multiple tasks
- Must be detail oriented
- Must have a passion for storytelling
- Must be enrolled in a course at a college or university and receiving credit for their participation in this internship program
Benefits
Comp & perks- Monthly & quarterly team bonding activities
- Fun, savvy, and hard-working team(s)
- Full-remote flexibility
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Email Campaign ManagementSMS Campaign ManagementA/B TestingData AnalysisCopywriting
Soft Skills
Excellent Communication SkillsDetail OrientedCreative StorytellingEditing SkillsTask Prioritization