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Retail Media Strategist – Search, PPC
Power Digital MarketingRetail Marketing Strategist managing PPC advertising campaigns on Amazon and other retail platforms. Analyzing campaign performance and collaborating with account leadership to drive client success.
About the role
Key responsibilities & impact- Manage Amazon & retail search campaigns across clients of various business types, sizes, and industries, including daily optimizations and high-level strategy changes
- Provide intelligent analysis, interpretation, and action plans based on campaign performance data from Amazon Ad Console & other retail media platforms, tying into overall retail business performance
- Participate and engage in weekly department scrums and training sessions to further channel knowledge
- Continuously seek to improve campaign performance & business impact against client goals
- Maintain frequent and excellent communication both on internal agency teams and externally with assigned clients
- Participate in the development process for new department training materials
- Seek to utilize available AI and delegation resources to assist in their workflow wherever possible
- Employ AI technologies to enhance and optimize business processes
- Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
Requirements
What you’ll need- 2-3 years of digital marketing experience. 1-2 years in agency setting preferred
- Minimum 2 years of hands-on experience with Amazon / Retail search advertising, Google paid search advertising, or similar
- Significant campaign management experience in one or more of the following additional campaign types:
- Amazon Ad Console
- Walmart Connect
- Instacart Ads
- Criteo Retail
- CitrusAd
- Proficiency in Google/Microsoft Office Suite(s)
- Other skills required:
- Strong written and verbal communication skills.
- Strong organizational and project management skills.
- Self-motivated individual with a strong desire to succeed.
- Excellent interpersonal skills.
- Strong work ethic and ability to learn quickly and independently
- Interested in a long-lasting relationship with a growing company.
Benefits
Comp & perks- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Remote work options
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Digital Marketing ExperienceRetail Search AdvertisingCampaign ManagementData AnalysisAI Technologies Utilization
Soft Skills
Strong Organizational SkillsSelf-MotivatedInterpersonal SkillsStrong Work EthicAbility to Learn Quickly