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Lifestyle Marketing Associate – Account Director
Power Digital MarketingLifestyle Marketing Associate Account Director managing 4–6 lifestyle accounts, driving growth and strategy for high-AOV consumer durables. Collaborating with internal teams and clients to optimize marketing efforts.
About the role
Key responsibilities & impact- You'll own a portfolio of 4–6 lifestyle accounts, high-AOV or high SKU count consumer durables
- You will serve as the primary strategic partner for your clients on a day-to-day basis, owning the narrative around performance, identifying growth opportunities, and ensuring all marketing efforts ladder up to business objectives
- A successful candidate is a strong cross-channel marketer and communicator who can confidently translate data into insights, guide internal teams, and build trust with clients
- This is a critical role in ensuring accounts are not only running efficiently, but driving meaningful business impact
- As an AAD, you will act as the day-to-day strategic lead for Lifestyle clients, ensuring marketing efforts reflect full-funnel performance across longer purchase cycles and considered buying behavior
- You will guide clients through awareness, consideration, and conversion strategy, helping them understand performance beyond last-click attribution
- You’ll partner with Project Managers to ensure execution stays on track, while collaborating with the Account Director to refine quarterly strategy and long-term growth plans
Requirements
What you’ll need- 4–7 years in lifestyle, high-AOV, or considered-purchase marketing, with experience managing client relationships day-to-day
- Understands full-funnel strategy: how awareness, consideration, and conversion channels interact and where measurement gaps tend to appear
- Comfortable with multi-touch attribution limitations — knows what last-touch misses and can explain it clearly
- Familiar with upper-funnel channels (content, SEO, YouTube, programmatic) at a working level
- Has worked with brands where creative quality and storytelling are a competitive differentiator
- Has experience managing clients through longer measurement cycles without losing their confidence
- Strong written and verbal communication; can make a complex, multi-channel performance story legible to a non-technical client
Benefits
Comp & perks- Base salary + commission opportunities
- Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
- 401(k) plan - 4% employer contribution matching
- Unlimited Time Off available on day one
- Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
- Fully flex work environment: full-remote, in-office, or hybrid
- A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck
- Employee Assistance Program (EAP)
- 12 observed United States national holidays + 2 mental health recharge days per year
- Unlimited opportunities for growth & leadership within a rapidly growing firm
- Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
- Quarterly awards including prize money and recognition for outstanding performance
- Opportunities to be involved in company DEI initiatives
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Lifestyle MarketingHigh-AOV MarketingConsidered-Purchase MarketingPerformance MeasurementSEOContent MarketingProgrammatic AdvertisingYouTube Marketing
Soft Skills
Strong CommunicationClient Trust BuildingStrategic Thinking