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Lifestyle Marketing Associate – Account Director
Power Digital MarketingLifestyle Marketing Associate Account Director managing 4–6 lifestyle accounts, driving growth and strategy for high-AOV consumer durables. Collaborating with internal teams and clients to optimize marketing efforts.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in full-funnel marketing strategies, effectively guiding clients through awareness, consideration, and conversion phases while translating complex data into actionable insights. Proven ability to manage high-AOV lifestyle accounts and foster strong client relationships through effective communication and strategic planning.
Highest-signal resume keywords
Full-Funnel Marketing StrategyClient Relationship ManagementMulti-Touch AttributionCross-Channel MarketingData-Driven Insights
ATS Keywords
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Hard Skills
Lifestyle MarketingHigh-AOV MarketingConsidered-Purchase MarketingPerformance MeasurementSEOContent MarketingProgrammatic AdvertisingYouTube Marketing
Soft Skills
Strong CommunicationClient Trust BuildingStrategic Thinking
Industry Keywords
Consumer DurablesMarketing StrategyCreative StorytellingMeasurement Cycles
About the role
Key responsibilities & impact- You'll own a portfolio of 4–6 lifestyle accounts, high-AOV or high SKU count consumer durables
- You will serve as the primary strategic partner for your clients on a day-to-day basis, owning the narrative around performance, identifying growth opportunities, and ensuring all marketing efforts ladder up to business objectives
- A successful candidate is a strong cross-channel marketer and communicator who can confidently translate data into insights, guide internal teams, and build trust with clients
- This is a critical role in ensuring accounts are not only running efficiently, but driving meaningful business impact
- As an AAD, you will act as the day-to-day strategic lead for Lifestyle clients, ensuring marketing efforts reflect full-funnel performance across longer purchase cycles and considered buying behavior
- You will guide clients through awareness, consideration, and conversion strategy, helping them understand performance beyond last-click attribution
- You’ll partner with Project Managers to ensure execution stays on track, while collaborating with the Account Director to refine quarterly strategy and long-term growth plans
Requirements
What you’ll need- 4–7 years in lifestyle, high-AOV, or considered-purchase marketing, with experience managing client relationships day-to-day
- Understands full-funnel strategy: how awareness, consideration, and conversion channels interact and where measurement gaps tend to appear
- Comfortable with multi-touch attribution limitations — knows what last-touch misses and can explain it clearly
- Familiar with upper-funnel channels (content, SEO, YouTube, programmatic) at a working level
- Has worked with brands where creative quality and storytelling are a competitive differentiator
- Has experience managing clients through longer measurement cycles without losing their confidence
- Strong written and verbal communication; can make a complex, multi-channel performance story legible to a non-technical client
Benefits
Comp & perks- Base salary + commission opportunities
- Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
- 401(k) plan - 4% employer contribution matching
- Unlimited Time Off available on day one
- Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
- Fully flex work environment: full-remote, in-office, or hybrid
- A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck
- Employee Assistance Program (EAP)
- 12 observed United States national holidays + 2 mental health recharge days per year
- Unlimited opportunities for growth & leadership within a rapidly growing firm
- Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
- Quarterly awards including prize money and recognition for outstanding performance
- Opportunities to be involved in company DEI initiatives