Measurement & Ad Ops Lead

Power Digital Marketing

Measurement & Ad Operations Lead responsible for technical execution and quality control in digital marketing tracking. Collaborating across teams to ensure data integrity and compliance.

Posted 7/6/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Own implementation of online tracking across all digital channels (Google Ads, Meta, Microsoft, DSPs, SEO, etc.)
Build and maintain GTM containers, pixels, server-side tracking configurations, and event schemas
Implement and QA conversion tracking (primary, secondary, micro, offline conversions)
Ensure proper capture and transfer of click IDs (GCLID, FBCLID, etc.) through forms and CRM systems
Manage CRM and call tracking integrations (CallRail, Liine, CTM, Salesforce, HubSpot, etc.)
Support HIPAA-compliant measurement setups including BAAs and compliant data flows
QA all tracking prior to campaign launches and after major site updates
Monitor conversion health across accounts and proactively resolve tracking discrepancies
Maintain and document Measurement Framework implementation alignment
Support automation initiatives related to conversion syncing, error handling, and QA
Collaborate with Data Engineering to ensure tracking aligns with data model and reporting structure
Create and maintain tracking documentation and SOPs
Employ AI technologies to enhance and optimize business processes.

Requirements

What you’ll need

3+ years of experience in digital marketing tracking or ad operations
Advanced experience with Google Tag Manager (client-side required; server-side preferred)
Strong understanding of Google Ads conversion tracking and offline conversion imports
Familiarity with Meta CAPI and event prioritization
Experience working with CRM integrations and form tracking
Understanding of HIPAA-compliant marketing environments preferred
Strong QA mindset and attention to detail
Ability to troubleshoot tracking issues independently
Comfortable working cross-functionally with Media, Engineering, and Analytics teams
Proficient in Google Workspace.

Benefits

Comp & perks

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.
Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Digital Marketing TrackingConversion Tracking ImplementationEvent Schema DevelopmentTroubleshooting Tracking IssuesData Model Alignment

Soft Skills

Attention to DetailCross-Functional CollaborationProblem-Solving