B2B Email Marketing Strategist

Power Digital Marketing

B2B Email Marketing Strategist at Power Digital driving email and SMS strategies. Collaborating with diverse teams for optimizing client lifecycle marketing in a tech-enabled growth firm.

Posted 5/25/2026full-timeRemote • 🇧🇷 BrazilJuniorMid-LevelWebsite

About the role

Key responsibilities & impact

Define and drive email marketing and SMS strategy for PDM’s B2B clients
Manage daily operations of the email marketing channel – marketing calendar, strategy and content, build and deployment of email campaigns, as well as A/B testing, measurement and reporting
Build and manage automated email marketing programs for our clients and ensure end-to-end tracking and proper measurement
Collaborate with creative team to ensure brand guidelines are followed in emails
Report and provide recommendations on lifecycle programs’ performance monthly to clients
Use data to continuously test, measure and optimize the email marketing program
Partner and collaborate cross-functionally with all other internal digital channels
Employ AI technologies to enhance and optimize business processes
Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Requirements

What you’ll need

2-5 years experience in B2B email marketing strategy, production and end-to-end campaign management
Strong analytical and strategic copywriting skills, understanding of A/B testing practices, ability to draw conclusions from data and take action accordingly
Hands-on experience with email platforms such as Klaviyo, Hubspot, Braze, or similar
SMS experience (preferred)
Expertise in email best practices, including segmentation, deliverability, copy and design approaches
Working knowledge of HTML/CSS for email coding
Strong communication, rapport building and presentation skills, as well as the ability to navigate difficult conversations.

Benefits

Comp & perks

Diversity in backgrounds and experiences
Equal Opportunity Employer

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

B2B email marketingA/B testingemail campaign managementautomated email marketinganalytical skillsstrategic copywritingHTMLCSS

Soft Skills

communication skillsrapport buildingpresentation skillsstrategic thinking