B2B Email Marketing Strategist

Power Digital Marketing

B2B Email Marketing Strategist developing email and SMS marketing strategies for Power Digital's B2B clients. Collaborating cross-functionally for improved campaign performance and analytics.

Posted 5/25/2026full-timeRemote • 🇲🇽 MexicoJuniorMid-LevelWebsite

About the role

Key responsibilities & impact

Define and drive email marketing and SMS strategy for PDM’s B2B clients
Manage daily operations of the email marketing channel – marketing calendar, strategy and content, build and deployment of email campaigns, as well as A/B testing, measurement and reporting
Build and manage automated email marketing programs for our clients and ensure end-to-end tracking and proper measurement
Collaborate with creative team to ensure brand guidelines are followed in emails
Report and provide recommendations on lifecycle programs’ performance monthly to clients
Use data to continuously test, measure and optimize the email marketing program
Partner and collaborate cross-functionally with all other internal digital channels
Employ AI technologies to enhance and optimize business processes
Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Requirements

What you’ll need

2-5 years experience in B2B email marketing strategy, production and end-to-end campaign management
Strong analytical and strategic copywriting skills, understanding of A/B testing practices, ability to draw conclusions from data and take action accordingly
Hands-on experience with email platforms such as Klaviyo, Hubspot, Braze, or similar
SMS experience (preferred)
Expertise in email best practices, including segmentation, deliverability, copy and design approaches
Working knowledge of HTML/CSS for email coding
Strong communication, rapport building and presentation skills, as well as the ability to navigate difficult conversations

Benefits

Comp & perks

Health insurance
401(k) matching
Flexible work hours
Paid time off
Remote work options

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

B2B email marketing strategyA/B testingemail campaign managementautomated email marketing programsanalytical skillsstrategic copywritingHTMLCSS

Soft Skills

communication skillsrapport buildingpresentation skillsability to navigate difficult conversations