Influencer Social Media Strategist

Power Digital Marketing

. The Social Strategist is responsible for crafting and executing comprehensive social media strategies for clients across diverse industries.

Posted 5/21/2026full-timeRemote • 🇨🇴 ColombiaJuniorMid-LevelWebsite

About the role

Key responsibilities & impact

The Social Strategist is responsible for crafting and executing comprehensive social media strategies for clients across diverse industries.
This role involves developing unique brand voices, managing influencer relationships, and overseeing A-Z content creation and execution.
As a highly autonomous and creative team member, the Social Strategist navigates a fast-paced workload, actively participates in team collaboration, and remains at the forefront of industry trends to consistently drive innovative and impactful social media campaigns for clients
Create and execute comprehensive social media campaign strategies tailored to each client's goals and target audience, including influencer relationships.
Proficient in strategically driving influencer programming through identifying, vetting, and slating influencer talent and creators for campaigns.
Efficiently manage a dynamic workload, working independently to prioritize tasks and meet deadlines for multiple client accounts.
Craft compelling and on-brand copy and creative for social media posts and influencer campaign plans and briefs, utilizing past months performance to drive strategic changes while incorporating trend-driven and relevant social context.
Create and implement monthly content calendars that align with the overall social media strategy, ensuring consistent posting schedules and content themes for client accounts.
Stay up-to-date with the latest social media trends, emerging platforms, and algorithm changes, actively bringing fresh ideas and strategies to the team.
Actively participate in team meetings, contributing creative insights, sharing industry updates, and collaborating on cross-functional initiatives.
Maintain clear and effective communication with clients, providing regular updates on campaign progress, results, and recommendations for improvement.
Employ AI technologies to enhance and optimize business processes.
Utilize and leverage Power Digital's Nova ecosystem as it relates to your department.

Requirements

What you’ll need

2+ years of experience in social media (agency experience preferred)
Proactive in staying current with the latest trends, algorithm changes, and platform updates in the social media landscape, must have examples of applying this knowledge to enhance strategies
Proven track record of successfully managing social media strategies for multiple clients spanning various industries, demonstrating adaptability and versatility
Experience in crafting and maintaining unique brand voices for clients, ensuring consistency and authenticity in all social media content
Proven history of developing and managing social campaigns that drove impactful results across a variety of KPIs; proficiency in leveraging data and analytics to refine and optimize social strategies for maximum impact

Benefits

Comp & perks

Base salary + commission opportunities
Medical Bonus
15 paid vacation days (PTO) per year
Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
Fully flex work environment: full-remote, in-office, or hybrid
A one time 400.000 COP Work From Home (WFH) stipend automatically added to your first paycheck
Employee Assistance Program (EAP)
17 observed Colombian national holidays + 2 mental health recharge days per year
Legal benefits like Prima, Cesantias
Paid Social Security
Unlimited opportunities for growth & leadership within a rapidly growing firm
Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
Quarterly awards including prize money and recognition for outstanding performance
Opportunities to be involved in company DEI initiatives

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

social media strategycontent creationinfluencer managementcopywritingdata analyticscampaign managementcontent calendar developmenttrend analysisAI technologies

Soft Skills

creativityautonomyteam collaborationcommunicationadaptabilityproactivitytime managementstrategic thinking