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Creative Strategist
Power Digital Marketing. Leads the paid social creative strategy for 8-10 clients .
About the role
Key responsibilities & impact- Leads the paid social creative strategy for 8-10 clients
- Using data insights along with consumer and brand research to design high performing creative assets
- Collaborating closely with team members across internal departments and roles
- Maintaining client communications and sentiment
- Driven to iterate and ideate towards stated performance goals
- Develops rapport with client to build a foundation of open discussion, including understanding client product and goals, as well as explaining Power Digital processes
- Researches client brand, competitors, and industry trends, and effectively implements performance creative best practices by platform
- Continually audits account to identify winning ads, present data to client, and dictate hypotheses and test strategy via monthly roadmaps
- Writes strategic consumer-centric, direct response copy and messaging strategy
- Manages requests and output with production team using Asana
- Reviews video/image assets and provides clear and actionable feedback to editors
- Leads productive internal creative team syncs and brainstorms
- Works alongside client management team as client POC for all things creative strategy
- Understands scope of requested edits, reshoots, and other deliverables
- Pushes back on client on matters of timeline, scope, feedback, and direction to drive performance based on creative best practices
- Employs AI technologies to enhance and optimize business processes
- Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
Requirements
What you’ll need- Proficiency with Meta Ads Manager, and/or similar performance data tools (TikTok, YouTube, Pinterest, etc)
- Technically skilled at pulling and using creative performance data to analyze trends, insights, and inform creative roadmaps
- Understanding of best practices for performance-driven creative & ability to apply these insights in work
- Ability to write effective ad copy, structure a script, and see through on the execution with corresponding visuals
- Ability to communicate and collaborate with clients, production, and post-production teams to deliver best possible creative output
- Ability to yield strong campaign results for clients through strategizing top performing creative
Benefits
Comp & perks- We are a tech-enabled growth firm
- We value diversity in backgrounds and experiences
- Our mission is to power the relentless pursuit of growth and redefine what’s possible
- We offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative.
- At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
creative strategydata analysisad copywritingperformance-driven creativescript structuringcreative performance datacampaign strategyclient communicationfeedback provisioncreative best practices
Soft Skills
collaborationrapport buildingiterationideationclient managementcommunicationproblem-solvingteam leadershipfeedback deliverystrategic thinking