Creative Strategist

Power Digital Marketing

. Leads the paid social creative strategy for 8-10 clients .

Posted 5/20/2026full-timeRemote • 🇨🇷 Costa RicaMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Leads the paid social creative strategy for 8-10 clients
Using data insights along with consumer and brand research to design high performing creative assets
Collaborating closely with team members across internal departments and roles
Maintaining client communications and sentiment
Driven to iterate and ideate towards stated performance goals
Develops rapport with client to build a foundation of open discussion, including understanding client product and goals, as well as explaining Power Digital processes
Researches client brand, competitors, and industry trends, and effectively implements performance creative best practices by platform
Continually audits account to identify winning ads, present data to client, and dictate hypotheses and test strategy via monthly roadmaps
Writes strategic consumer-centric, direct response copy and messaging strategy
Manages requests and output with production team using Asana
Reviews video/image assets and provides clear and actionable feedback to editors
Leads productive internal creative team syncs and brainstorms
Works alongside client management team as client POC for all things creative strategy
Understands scope of requested edits, reshoots, and other deliverables
Pushes back on client on matters of timeline, scope, feedback, and direction to drive performance based on creative best practices
Employ AI technologies to enhance and optimize business processes
Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Requirements

What you’ll need

Proficiency with Meta Ads Manager, and/or similar performance data tools (TikTok, YouTube, Pinterest, etc)
Technically skilled at pulling and using creative performance data to analyze trends, insights, and inform creative roadmaps
Understanding of best practices for performance-driven creative & ability to apply these insights in work
Ability to write effective ad copy, structure a script, and see through on the execution with corresponding visuals
Ability to communicate and collaborate with clients, production, and post-production teams to deliver best possible creative output
Ability to yield strong campaign results for clients through strategizing top performing creative

Benefits

Comp & perks

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.
Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/

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Hard Skills & Tools

Meta Ads ManagerTikTokYouTubePinterestdata analysisad copywritingcreative performance datascript structuringcreative strategyperformance-driven creative

Soft Skills

collaborationcommunicationclient managementcreative brainstormingrapport buildingfeedback provisioniterationideationproblem-solvingperformance optimization