Paid Media Strategist

Power Digital Marketing

Paid Media Strategist responsible for the execution and performance of paid media campaigns. Collaborating with clients and internal teams to drive marketing results based in Nicaragua.

Posted 5/10/2026full-timeRemote • 🇳🇮 NicaraguaJuniorMid-LevelWebsite

About the role

Key responsibilities & impact

Manage paid search campaigns across clients of various business types, sizes, and industries, including daily optimizations and high-level strategy changes
Provide intelligent analysis, interpretation, and action plans based on campaign performance data and data from client-specific source of truth (e.g. GA, Shopify, etc.)
Participate and engage in weekly department scrums and training sessions to further channel knowledge
Continuously seek to improve campaign performance against client goals
Maintain frequent and excellent communication both on internal agency teams and externally with assigned clients
Seek to utilize available AI and outsource resources to assist in their workflow wherever possible
Participate in the development process for new department training materials
Employ AI technologies to enhance and optimize business processes
Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Requirements

What you’ll need

2-3 years of digital marketing experience. 1+ years in an agency setting
Minimum 2 years of hands-on experience with Search Engine Marketing
Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development
Significant campaign management experience in one or more of the following additional campaign types:
Performance Max
Standard Shopping
YouTube Ads
Display Advertising
Local campaigns
Bing Ads
Proficiency in Google/Microsoft Office Suite(s)
Proficiency in Google Analytics
Strong understanding of full-funnel marketing and paid media’s place in the funnel
Other skills required:
Strong written and verbal communication skills.
Strong organizational and project management skills.
Self-motivated individual with a strong desire to succeed.
Excellent interpersonal skills.
Strong work ethic and ability to learn quickly and independently
Interested in a long-lasting relationship with a growing company.

Benefits

Comp & perks

Proficiency in spoken and written English at an advanced level is required for this role.
2-3 years of digital marketing experience. 1+ years in an agency setting
Minimum 2 years of hands-on experience with Search Engine Marketing
Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development
Significant campaign management experience in one or more of the following additional campaign types:
Performance Max
Standard Shopping
YouTube Ads
Display Advertising
Local campaigns
Bing Ads
Proficiency in Google/Microsoft Office Suite(s)
Proficiency in Google Analytics
Strong understanding of full-funnel marketing and paid media’s place in the funnel
Other skills required:
Strong written and verbal communication skills.
Strong organizational and project management skills.
Self-motivated individual with a strong desire to succeed.
Excellent interpersonal skills.
Strong work ethic and ability to learn quickly and independently
Interested in a long-lasting relationship with a growing company.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketingSearch Engine Marketingcampaign developmentbid optimizationkeyword researchad copy developmentPerformance MaxStandard ShoppingYouTube AdsDisplay Advertising

Soft Skills

written communicationverbal communicationorganizational skillsproject managementself-motivatedinterpersonal skillsstrong work ethicability to learn quicklydesire to succeedlong-lasting relationship