Power Digital Marketing

Senior Media Manager, Healthcare

Power Digital Marketing

full-time

Posted on:

Location Type: Remote

Location: Brazil

Visit company website

Explore more

✨ AI Apply
Apply

Job Level

Senior

About the role

  • Successful end-to-end management of designated paid media accounts
  • Meet pacing and KPI requirements for held accounts
  • Own all Paid Search strategy, project ideation, road mapping, & testing, leading the team with confidence and direction
  • Work with Account Managers and the Media Supervisor to identify client goals, priorities and efficiency requirements.
  • Actively works to increase billing for existing accounts and propose opportunities to expand media coverage for new accounts
  • Continually work to learn new strategies, test new platforms, and expand Cardinal’s Paid Media offerings
  • Function as primary point of contact both internally and externally for all ‘owned’accounts – responsible for pacing and performance of accounts
  • Responsible for generating reporting, writing insights, and communicating with the client for designated accounts
  • Responsible for the ongoing maintenance of held accounts including but not limited to optimizations, structural updates, bidding methodologies, conversion types and copy revisions
  • Responsible for strategic ideation on all accounts, designing and adjusting campaign strategies to meet each client’s business goals (and internal objectives)
  • Responsible for designing and deploying tests in accounts on a monthly and quarterly cadence (structural, targeting, creative & messaging, conversion, etc.)
  • Responsible for continual testing, verification, and improvement of full-funnel structures

Requirements

  • 4-5+ years of experience, primarily in Paid Search
  • Ideal candidates also have experience in Paid Social, Programmatic, or both
  • Required platform expertise: Google Ads
  • Suggested additional platform familiarity: Bing, Meta, a DSP platform
  • Experience managing paid media budget ranges above 100k per month
  • Experience driving paid media strategy and testing
  • Confident ability to communicate with and convince clients
  • Great at reporting and insights, and great at identifying and optimizing towards client business goals
  • Experience in full project ownership, from the first step of writing strategy briefs and recommendations, all the way to deploying campaigns/tests in-platform and reporting on results
  • Excellent communication, problem-solving, and interpersonal skills
  • Proficient in Microsoft Office Suite and Google Workspace
  • Ability to interface with both internal team members and clients
  • Ability to multitask and prioritize tasks effectively.
Benefits
  • Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount.
  • We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace.
  • Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Paid SearchPaid SocialProgrammaticGoogle AdsBingMetaDSP platformbudget managementcampaign strategyA/B testing
Soft Skills
communicationproblem-solvinginterpersonal skillsmultitaskingprioritizationreportinginsights generationclient managementleadershipstrategic thinking