Senior Paid Social Media Manager, Healthcare
Power Digital Marketing
full-time
Posted on:
Location Type: Remote
Location: Argentina
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Job Level
About the role
- Successful end-to-end management of designated paid media accounts
- Meet pacing and KPI requirements for held accounts
- Work with Account Managers and the Media Supervisor to identify client goals, priorities and efficiency requirements.
- Actively works to increase billing for existing accounts and propose opportunities to expand media coverage for new accounts
- Continually work to learn new strategies, test new platforms, and expand Cardinal’s Paid Media offerings
- Function as primary point of contact internally and externally for all ‘owned’ accounts.
- Responsible for pacing and performance of accounts
- Responsible for generating reporting, writing insights, and communicating performance insights with the client for designated accounts
- Responsible for the ongoing maintenance of held accounts including but not limited to optimizations, structural updates, bidding methodologies, conversion types and copy revisions
- Contribute strategic ideation on all accounts, designing and adjusting campaign strategies to meet each client’s business goals (and internal objectives)
- Responsible for designing and deploying tests in accounts on a monthly and quarterly cadence (structural, targeting, creative & messaging, conversion, etc.)
- Responsible for continual testing, verification, and improvement of full-funnel structures
Requirements
- 4-5+ years of experience, primarily in Paid Social
- Ideal candidates also have experience in multiple paid social channels, paid search, or programmatic
- Required platform expertise: Meta Ads with LinkedIn, TikTok, or Reddit ads preferred
- Suggested additional platform familiarity: Google Ads, Bing, a DSP platform
- Experience managing paid media budget ranges above 100k per month
- Experience driving paid media strategy and testing
- Confident ability to communicate with and convince clients
- Great at reporting and insights, and great at identifying and optimizing towards client business goals
- Experience in full project ownership, from the first step of writing strategy briefs and recommendations, all the way to deploying campaigns/tests in-platform and reporting on results
- Excellent communication, problem solving and interpersonal skills
- Proficient in Microsoft Office Suite and Google Workspace
- Ability to interface both with internal team members and clients
- Ability to multitask and prioritize tasks effectively
Benefits
- Professional development opportunities
- Flexible work arrangements
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
paid media managementpaid socialpaid searchprogrammatic advertisingMeta AdsLinkedIn AdsTikTok AdsReddit AdsGoogle AdsBing Ads
Soft Skills
communicationproblem solvinginterpersonal skillsstrategic ideationreportinginsights generationclient managementmultitaskingprioritization