Power Digital Marketing

Senior Media Manager, Healthcare

Power Digital Marketing

full-time

Posted on:

Location Type: Remote

Location: Colombia

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Job Level

Senior

About the role

  • Successful end-to-end management of designated paid media accounts
  • Meet pacing and KPI requirements for held accounts
  • Own all Paid Search strategy, project ideation, road mapping, & testing, leading the team with confidence and direction
  • Work with Account Managers and the Media Supervisor to identify client goals, priorities and efficiency requirements.
  • Actively works to increase billing for existing accounts and propose opportunities to expand media coverage for new accounts
  • Continually work to learn new strategies, test new platforms, and expand Cardinal’s Paid Media offerings
  • Function as primary point of contact both internally and externally for all ‘owned’ accounts – responsible for pacing and performance of accounts
  • Responsible for generating reporting, writing insights, and communicating with the client for designated accounts
  • Responsible for the ongoing maintenance of held accounts including but not limited to optimizations, structural updates, bidding methodologies, conversion types and copy revisions
  • Responsible for strategic ideation on all accounts, designing and adjusting campaign strategies to meet each client’s business goals (and internal objectives)
  • Responsible for designing and deploying tests in accounts on a monthly and quarterly cadence (structural, targeting, creative & messaging, conversion, etc.)
  • Responsible for continual testing, verification, and improvement of full-funnel structures

Requirements

  • 4-5+ years of experience, primarily in Paid Search
  • Ideal candidates also have experience in Paid Social, Programmatic, or both
  • Required platform expertise: Google Ads
  • Suggested additional platform familiarity: Bing, Meta, a DSP platform
  • Experience managing paid media budget ranges above 100k per month
  • Experience driving paid media strategy and testing
  • Confident ability to communicate with and convince clients
  • Great at reporting and insights, and great at identifying and optimizing towards client business goals
  • Experience in full project ownership, from the first step of writing strategy briefs and recommendations, all the way to deploying campaigns/tests in-platform and reporting on results
  • Excellent communication, problem-solving, and interpersonal skills
  • Proficient in Microsoft Office Suite and Google Workspace
  • Ability to interface with both internal team members and clients
  • Ability to multitask and prioritize tasks effectively
Benefits
  • Proficiency in spoken and written English at an advanced level is required for this role.
  • This job application is for a role at one of Power Digital's partner companies. Power Digital is assisting this partner company with its recruiting efforts.
  • Disclaimer: We're currently on the lookout for potential candidates to join our talent pool via this job listing. Your qualifications will be assessed for both present positions and future opportunities.
  • Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Paid SearchPaid SocialProgrammaticGoogle AdsBingMetaDSP platformbudget managementcampaign strategyfull-funnel optimization
Soft Skills
communicationproblem-solvinginterpersonal skillsreportinginsights generationmultitaskingprioritizationclient managementstrategic ideationleadership