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Paid Social Strategist
Power Digital Marketing. Full ownership and execution of performance marketing via paid social platforms .
About the role
Key responsibilities & impact- Full ownership and execution of performance marketing via paid social platforms
- Effectively executing builds and production A-Z with redundancy across channels
- Lead execution of optimizations concerning performance improvements relative to goals
- Effectively own strategic communication internally and externally for clients and client teams
- Excellent marketing and business strategy acumen
- Ownership of performance reporting and strategy communication
- Operating as an effective member of the team for both department and account teams
- Employ AI technologies to enhance and optimize business processes
- Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
Requirements
What you’ll need- 1-2 years of digital marketing; Agency experience a plus
- 1+ years of experience with Direct Response marketing specifically in E-Commerce; Lead Gen and B2B a plus
- 1+ years experience with Meta Ads and TikTok ads for direct response campaigns; additional platforms a plus (LinkedIn Ads, Pinterest Ads, etc)
- 1+ years experience leading paid social strategy for direct response marketing efforts
- 1+ years experience with Google Analytics, Shopify; other technical platforms a plus
- 1 year experience client facing and handling communications
Benefits
Comp & perks- Excellent Excel skills with clear understanding of advanced Excel features
- Excellent data analytics skills
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
performance marketingdirect response marketingE-Commercelead generationB2B marketingpaid social strategyGoogle AnalyticsMeta AdsTikTok adsShopify
Soft Skills
strategic communicationteam collaborationmarketing strategy acumenclient communicationoptimization skills