Power Digital Marketing

Paid Social Strategist

Power Digital Marketing

full-time

Posted on:

Location Type: Remote

Location: Mexico

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About the role

  • Full ownership and execution of performance marketing via paid social platforms
  • Effectively executing builds and production A-Z with redundancy across channels
  • Channels include TikTok, Meta, Pinterest, Snapchat, Reddit, and LinkedIn where applicable. Heavier emphasis on TikTok and Meta
  • Lead execution of optimizations concerning performance improvements relative to goals
  • Effectively own strategic communication internally and externally for clients and client teams
  • Proactive internal communication with team on performance, strategy, recommendations, deliverables, and action items
  • Autonomous external communication with clients for performance, tactical and strategic items, updates, and recommendations via email, calls, and/or Slack (as applicable)
  • Excellent marketing and business strategy acumen
  • Complete understanding of the marketing funnel and how to execute via paid social
  • Full understanding of the eCommerce model and basic lead gen strategies
  • Ability to navigate roadblocks and adapt strategy to changes in landscape to achieve desired results
  • Ownership of performance reporting and strategy communication
  • Execute performance reporting A-Z with excellent presentation creation capabilities
  • Autonomously presents performance reports and recaps, facilitating strategic conversations with clients (verbally and written)
  • Ability to leverage data to tell a story and articulate results to clients and key stakeholders with clear next steps
  • Present forward-thinking plans and execute to drive business results
  • Operating as an effective member of the team for both department and account teams
  • Contributing to a constructive and effective work environment in line with PD core values
  • Actively participate in the growth and development of junior talent where applicable
  • Employ AI technologies to enhance and optimize business processes
  • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Requirements

  • 1-2 years of digital marketing; Agency experience a plus
  • 1+ years of experience with Direct Response marketing specifically in E-Commerce; Lead Gen and B2B a plus
  • 1+ years experience with Meta Ads and TikTok ads for direct response campaigns; additional platforms a plus (LinkedIn Ads, Pinterest Ads, etc)
  • 1+ years experience leading paid social strategy for direct response marketing efforts
  • 1+ years experience with Google Analytics, Shopify; other technical platforms a plus
  • 1 year experience client facing and handling communications
  • Excellent Excel skills with clear understanding of advanced Excel features
  • Excellent data analytics skills
Benefits
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Applicant Tracking System Keywords

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Hard Skills & Tools
performance marketingdirect response marketingeCommercelead generationdata analyticspresentation creationExcelGoogle AnalyticsMeta AdsTikTok Ads
Soft Skills
strategic communicationinternal communicationautonomous communicationproblem-solvingteam collaborationmentorshipadaptabilitystorytellingpresentation skillsbusiness strategy acumen