Paid Social Strategist
Power Digital Marketing
full-time
Posted on:
Location Type: Remote
Location: Colombia
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Job Level
About the role
- Full ownership and execution of performance marketing via paid social platforms
- Effectively executing builds and production A-Z with redundancy across channels
- Channels include TikTok, Meta, Pinterest, Snapchat, Reddit, and LinkedIn where applicable. Heavier emphasis on TikTok and Meta
- Lead execution of optimizations concerning performance improvements relative to goals
- Effectively own strategic communication internally and externally for clients and client teams
- Proactive internal communication with team on performance, strategy, recommendations, deliverables, and action items
- Autonomous external communication with clients for performance, tactical and strategic items, updates, and recommendations via email, calls, and/or Slack (as applicable)
- Excellent marketing and business strategy acumen
- Complete understanding of the marketing funnel and how to execute via paid social
- Full understanding of the eCommerce model and basic lead gen strategies
- Ability to navigate roadblocks and adapt strategy to changes in landscape to achieve desired results
- Ownership of performance reporting and strategy communication
- Execute performance reporting A-Z with excellent presentation creation capabilities
- Autonomously presents performance reports and recaps, facilitating strategic conversations with clients (verbally and written)
- Ability to leverage data to tell a story and articulate results to clients and key stakeholders with clear next steps
- Present forward-thinking plans and execute to drive business results
- Operating as an effective member of the team for both department and account teams
- Contributing to a constructive and effective work environment in line with PD core values
- Actively participate in the growth and development of junior talent where applicable
- Employ AI technologies to enhance and optimize business processes
- Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
Requirements
- 1-2 years of digital marketing; Agency experience a plus
- 1+ years of experience with Direct Response marketing specifically in E-Commerce; Lead Gen and B2B a plus
- 1+ years experience with Meta Ads and TikTok ads for direct response campaigns; additional platforms a plus (LinkedIn Ads, Pinterest Ads, etc)
- 1+ years experience leading paid social strategy for direct response marketing efforts
- 1+ years experience with Google Analytics, Shopify; other technical platforms a plus
- 1 year experience client facing and handling communications
- Excellent Excel skills with clear understanding of advanced Excel features
- Excellent data analytics skills
Benefits
- Base salary + commission opportunities
- Medical Bonus
- 15 paid vacation days (PTO) per year
- Fully flex work environment: full-remote, in-office, or hybrid
- Employee Assistance Program (EAP)
- 17 observed Colombian national holidays + 2 mental health recharge days per year
- Legal benefits like Prima, Cesantias
- Paid Social Security
- Unlimited opportunities for growth & leadership within a rapidly growing firm
- Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
- Quarterly awards including prize money and recognition for outstanding performance
- Opportunities to be involved in company DEI initiatives
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
performance marketingdirect response marketingeCommercelead generationpaid social strategydata analyticspresentation creationGoogle AnalyticsExcelTikTok Ads
Soft Skills
strategic communicationinternal communicationautonomous communicationproblem-solvingteam collaborationmentorshipadaptabilitystorytellingclient managementbusiness strategy acumen