Power Digital Marketing

Senior Paid Social Media Manager, Healthcare

Power Digital Marketing

full-time

Posted on:

Location Type: Remote

Location: Mexico

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Job Level

Senior

About the role

  • Successful end-to-end management of designated paid media accounts
  • Meet pacing and KPI requirements for held accounts
  • Work with Account Managers and the Media Supervisor to identify client goals, priorities and efficiency requirements.
  • Actively works to increase billing for existing accounts and propose opportunities to expand media coverage for new accounts
  • Continually work to learn new strategies, test new platforms, and expand Cardinal’s Paid Media offerings
  • Function as primary point of contact internally and externally for all ‘owned’ accounts.
  • Responsible for pacing and performance of accounts
  • Responsible for generating reporting, writing insights, and communicating performance insights with the client for designated accounts
  • Responsible for the ongoing maintenance of held accounts including but not limited to optimizations, structural updates, bidding methodologies, conversion types and copy revisions
  • Contribute strategic ideation on all accounts, designing and adjusting campaign strategies to meet each client’s business goals (and internal objectives)
  • Responsible for designing and deploying tests in accounts on a monthly and quarterly cadence (structural, targeting, creative & messaging, conversion, etc.)
  • Responsible for continual testing, verification, and improvement of full-funnel structures

Requirements

  • 4-5+ years of experience, primarily in Paid Social
  • Ideal candidates also have experience in multiple paid social channels, paid search, or programmatic
  • Required platform expertise: Meta Ads with LinkedIn, TikTok, or Reddit ads preferred
  • Suggested additional platform familiarity: Google Ads, Bing, a DSP platform
  • Experience managing paid media budget ranges above 100k per month
  • Experience driving paid media strategy and testing
  • Confident ability to communicate with and convince clients
  • Great at reporting and insights, and great at identifying and optimizing towards client business goals
  • Experience in full project ownership, from the first step of writing strategy briefs and recommendations, all the way to deploying campaigns/tests in-platform and reporting on results
  • Excellent communication, problem solving and interpersonal skills
  • Proficient in Microsoft Office Suite and Google Workspace
  • Ability to interface both with internal team members and clients
  • Ability to multitask and prioritize tasks effectively
Benefits
  • Diversity in backgrounds and experiences
  • People-first culture
  • Opportunity to impact companies worldwide
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid media managementpaid socialpaid searchprogrammatic advertisingMeta AdsLinkedIn AdsTikTok AdsReddit AdsGoogle AdsBing Ads
Soft Skills
communicationproblem solvinginterpersonal skillsstrategic ideationreportinginsights generationclient managementmultitaskingprioritization