Power Digital Marketing

Senior Paid Social Strategist

Power Digital Marketing

full-time

Posted on:

Location Type: Remote

Location: Colombia

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Job Level

Senior

About the role

  • Own strategy on 3-5 accounts OR $20k MRR minimum
  • Lead and manage paid advertising strategy and initiatives to achieve success
  • Spearhead strategic conversations with client and own the paid social client relationship
  • Tactfully direct and hold your account teams accountable while maintaining a positive environment
  • Lead and facilitate strategic decision making and pivots
  • Contribute to development of junior talent by way of collaboration, example setting, and executing on key mentorship moments
  • Contribute to execution of campaigns A-Z, including building, optimizing, and reporting when needed
  • Own performance and strategy with the collaboration of specialists and or other strategists on allocated accounts
  • Push department offering forward through strategic iteration and development, exploration of new techniques and thought leadership to maintain the cutting edge
  • Contribute to the development and growth of the paid advertising department where applicable
  • Contribute to new business development through service expansion identification, strategic audits and development of paid social pipeline
  • Ability to speak to and strategize broader business impact of Paid Social efforts, using additional attribution platforms such as Google Analytics or Shopify
  • Display general comprehension of the broader marketing funnel, not just paid social, in order to advocate for paid social when compared to against other channels
  • Employ AI technologies to enhance and optimize business processes
  • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Requirements

  • 3-5 years of experience in paid digital advertising (paid social advertising background preferred)
  • Proficiency in Facebook Ads Manager & other emerging social platforms (TikTok, Twitter, Pinterest, etc.)
  • Strong attention to detail and time management skills
  • Self-starter who thrives in a fast-paced environment
  • Proactive, organized, and able to work autonomously
  • Understanding of the online advertising industry and social media
  • Client Communication & Public Speaking skills
  • Experience working with Excel/Google sheets for reporting metrics, including constructing pivot tables
Benefits
  • Base salary + commission opportunities
  • Medical Bonus
  • 15 paid vacation days (PTO) per year
  • Fully flex work environment: full-remote, in-office, or hybrid
  • Employee Assistance Program (EAP)
  • 17 observed Colombian national holidays + 2 mental health recharge days per year
  • Legal benefits like Prima, Cesantias
  • Paid Social Security
  • Unlimited opportunities for growth & leadership within a rapidly growing firm
  • Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
  • Quarterly awards including prize money and recognition for outstanding performance
  • Opportunities to be involved in company DEI initiatives
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid digital advertisingpaid social advertisingFacebook Ads ManagerGoogle Analyticsreporting metricsExcelGoogle Sheetspivot tablescampaign optimizationstrategic decision making
Soft Skills
attention to detailtime managementself-starterproactiveorganizedautonomous workclient communicationpublic speakingmentorshipteam leadership