Power Digital Marketing

Senior Media Manager, Healthcare

Power Digital Marketing

full-time

Posted on:

Location Type: Remote

Location: Argentina

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Job Level

Senior

About the role

  • Partner closely with your Media Supervisor to shape strategy and planning.
  • Lead client conversations, reinforcing strategic direction, and identifying testing or growth opportunities.
  • Support the Associate Media Director across key areas of media planning and own the daily management of campaigns.
  • Understand performance drivers, optimize with intent, and turn data into clear, actionable recommendations.
  • Collaborate with the creative team to develop new assets, messaging, and design concepts that elevate performance.
  • Bring multi-channel expertise to the table and apply best practices across every channel you touch.

Requirements

  • 4-5+ years of experience, primarily in Paid Search.
  • Ideal candidates also have experience in Paid Social, Programmatic, or both.
  • Required platform expertise: Google Ads.
  • Suggested additional platform familiarity: Bing, Meta, a DSP platform.
  • Experience managing paid media budget ranges above 100k per month.
  • Experience driving paid media strategy and testing.
  • Confident ability to communicate with and convince clients.
  • Great at reporting and insights, and great at identifying and optimizing towards client business goals.
  • Experience in full project ownership, from the first step of writing strategy briefs and recommendations, all the way to deploying campaigns/tests in-platform and reporting on results.
  • Excellent communication, problem-solving, and interpersonal skills.
  • Proficient in Microsoft Office Suite and Google Workspace.
  • Ability to interface with both internal team members and clients.
  • Ability to multitask and prioritize tasks effectively.
Benefits
  • Proficiency in spoken and written English at an advanced level is required for this role.
  • Successful end-to-end management of designated paid media accounts.
  • Meet pacing and KPI requirements for held accounts.
  • Own all Paid Search strategy, project ideation, road mapping, & testing, leading the team with confidence and direction.
  • Work with Account Managers and the Media Supervisor to identify client goals, priorities and efficiency requirements.
  • Actively works to increase billing for existing accounts and propose opportunities to expand media coverage for new accounts.
  • Continually work to learn new strategies, test new platforms, and expand Cardinal’s Paid Media offerings.
  • Function as primary point of contact both internally and externally for all ‘owned’ accounts – responsible for pacing and performance of accounts.
  • Responsible for generating reporting, writing insights, and communicating with the client for designated accounts.
  • Responsible for the ongoing maintenance of held accounts including but not limited to optimizations, structural updates, bidding methodologies, conversion types and copy revisions.
  • Responsible for strategic ideation on all accounts, designing and adjusting campaign strategies to meet each client’s business goals (and internal objectives).
  • Responsible for designing and deploying tests in accounts on a monthly and quarterly cadence (structural, targeting, creative & messaging, conversion, etc.).
  • Responsible for continual testing, verification, and improvement of full-funnel structures.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Paid SearchPaid SocialProgrammaticGoogle AdsBingMetaDSP platformMedia strategyCampaign managementData optimization
Soft Skills
CommunicationProblem-solvingInterpersonal skillsClient managementMultitaskingPrioritizationReportingInsights generationCollaborationStrategic thinking