Power Digital Marketing

Paid Media Strategist

Power Digital Marketing

full-time

Posted on:

Location Type: Remote

Location: Peru

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About the role

  • Manage paid search campaigns across clients of various business types, sizes, and industries, including daily optimizations and high-level strategy changes
  • Provide intelligent analysis, interpretation, and action plans based on campaign performance data and data from client-specific source of truth (e.g. GA, Shopify, etc.)
  • Participate and engage in weekly department scrums and training sessions to further channel knowledge
  • Continuously seek to improve campaign performance against client goals
  • Maintain frequent and excellent communication both on internal agency teams and externally with assigned clients
  • Seek to utilize available AI and outsource resources to assist in their workflow wherever possible
  • Participate in the development process for new department training materials
  • Employ AI technologies to enhance and optimize business processes
  • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department.

Requirements

  • 2-3 years of digital marketing experience. 1+ years in an agency setting
  • Minimum 2 years of hands-on experience with Search Engine Marketing
  • Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development
  • Significant campaign management experience in one or more of the following additional campaign types:
  • Performance Max
  • Standard Shopping
  • YouTube Ads
  • Display Advertising
  • Local campaigns
  • Bing Ads
  • Proficiency in Google/Microsoft Office Suite(s)
  • Proficiency in Google Analytics
  • Strong understanding of full-funnel marketing and paid media’s place in the funnel
  • Other skills required:
  • Strong written and verbal communication skills.
  • Strong organizational and project management skills.
  • Self-motivated individual with a strong desire to succeed.
  • Excellent interpersonal skills.
  • Strong work ethic and ability to learn quickly and independently
  • Interested in a long-lasting relationship with a growing company.
Benefits
  • Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingSearch Engine Marketingcampaign developmentbid optimizationkeyword researchad copy developmentPerformance MaxStandard ShoppingYouTube AdsDisplay Advertising
Soft Skills
written communicationverbal communicationorganizational skillsproject managementself-motivatedinterpersonal skillsstrong work ethicability to learn quicklydesire to succeedlong-lasting relationship