Senior Marketing Analyst, CPG
Power Digital Marketing
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇪🇸 Spain
Visit company websiteJob Level
Senior
About the role
- Auditing current and prospective clients’ marketing programs
- Crafting integrated marketing plans supporting omnichannel brands sold in store and online
- Working closely with teams of channel specialists to develop impactful marketing strategies
- Determining the best budget allocation by channel, medium, environment, objective, and stage in the funnel
- Coordinating with channel specialists to ensure strategies align with the overarching plan
- Researching and analyzing prospective clients, their industry, vertical, competitors, etc
- Forecasting and projections to ensure budgets, efficiency requirements, and business objectives meet
Requirements
- 5+ years of cross-channel marketing program management experience
- Experience working on CPG or omnichannel brands (supporting in store and online sales)
- Understanding of marketing funnels and flywheels
- Knowledge of Retail Media Networks and retail marketing experience
- Brand strategy experience
- Previous experience with large sets of campaigns and/or clients ($100k+ spend per month per client)
- Competence in Shopify, GA4, and retailer data partners, such as NielsenIQ, Spins IRI, Crisp, etc
- Competence in Google Ads, Meta, and/or similar self-serve platforms
- Familiarity with the larger marketing and media buying landscape
- Familiarity with owned and earned media channels
- Familiarity with audience insight tools such as Global Web Index
- Familiarity with Google product suite, Asana, and Slack
Benefits
- Power Digital's people and culture are at the core of our success
- Diversity in our team’s backgrounds and experiences are paramount
- Equal Opportunity Employer
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
cross-channel marketing program managementmarketing funnelsbrand strategyRetail Media Networkscampaign managementaudience insight toolsbudget allocationforecastingdata analysis
Soft skills
collaborationstrategic thinkinganalytical skillscommunicationcoordination