Power Digital Marketing

Senior Marketing Analyst, CPG

Power Digital Marketing

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇨🇷 Costa Rica

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Job Level

Senior

About the role

  • The Sr. Growth Analyst is responsible for auditing current and prospective clients’ marketing programs and crafting integrated marketing plans supporting omnichannel brands sold in store and online with activations across our full suite of channels, with special emphasis on social media (Meta, TikTok, etc) and Google Ads (SEM, GDN, and YouTube).
  • You will work closely with teams of channel specialists (including Programmatic, PR, SEO, Affiliate, Influencer, and Lifecycle) to develop impactful marketing strategies that will be used both by account teams and also to help Power Digital acquire new clients.

Requirements

  • 5+ years of cross-channel marketing program management experience
  • Experience working on CPG or omnichannel brands (supporting in store and online sales)
  • Understanding of marketing funnels and flywheels
  • Knowledge of Retail Media Networks and retail marketing experience
  • Brand strategy experience
  • Previous experience with large sets of campaigns and/or clients ($100k+ spend per month per client)
  • Competence in Shopify, GA4, and retailer data partners, such as NielsenIQ, Spins IRI, Crisp, etc.
  • Competence in Google Ads, Meta, and/or similar self-serve platforms
  • Familiarity with the larger marketing and media buying landscape
  • Familiarity with owned and earned media channels
  • Familiarity with audience insight tools such as Global Web Index
  • Familiarity with Google product suite, Asana and Slack
Benefits
  • Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
cross-channel marketing program managementmarketing funnelsmarketing flywheelsbrand strategycampaign managementRetail Media Networksaudience insight tools