Power Digital Marketing

Senior Marketing Analyst, CPG

Power Digital Marketing

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇵🇪 Peru

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Job Level

Senior

About the role

  • Planning: determining the best budget allocation by channel, medium, environment (supporting retail vs online), objective, and stage in the funnel
  • Coordinating: working with channel specialists to ensure channel-level strategies align with the overarching plan
  • Research and analysis: learning about the prospective client, their industry, vertical, similar clients and competitors, ideal customer profile, sentiment, etc (Emphasis on CPG brands)
  • Forecasting and projections: working with our specialists to pressure test forecasts and ensure that projections match up with client budgets, efficiency requirements, and business objectives.

Requirements

  • 5+ years of cross-channel marketing program management experience
  • Experience working on CPG or omnichannel brands (supporting in store and online sales)
  • Understanding of marketing funnels and flywheels
  • Knowledge of Retail Media Networks and retail marketing experience
  • Brand strategy experience
  • Previous experience with large sets of campaigns and/or clients ($100k+ spend per month per client)
  • Competence in Shopify, GA4, and retailer data partners, such as NielsenIQ, Spins IRI, Crisp, etc
  • Competence in Google Ads, Meta, and/or similar self-serve platforms
  • Familiarity with the larger marketing and media buying landscape
  • Familiarity with owned and earned media channels
  • Familiarity with audience insight tools such as Global Web Index
  • Familiarity with Google product suite, Asana and Slack
Benefits
  • Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.
  • Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
cross-channel marketing program managementmarketing funnelsRetail Media Networksbrand strategycampaign managementaudience insight toolsdata analysisforecastingprojectionsbudget allocation
Soft skills
coordinationresearchanalysiscommunicationstrategic planning